[November 12, 2009] EarthLink selects Autonomy's Optimost Tweet Nov 12, 2009 (M2 EQUITYBITES via COMTEX) -- Provider of infrastructure software for the enterprise Autonomy Corporation plc (LSE: AU) today announced that EarthLink Inc (Nasdaq: ELNK), an Internet Service Provider, is using Autonomy Optimost to significantly improve the click-through rates (CTR) on its web sites. Financial details were not disclosed. Reportedly, the search results page on my.earthlink.net has experienced a 4% lift in CTR, while the search results page on home.peoplepc.com has seen a greater than 5% uplift in CTR. Autonomy said that its Optimost solution allows web site owners and marketers to automatically identify the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors, measuring visitors' actions anonymously and then optimising the combinations based on those actions. Comments on this story may be sent to [email protected] [ Back To TMCnet.com's Homepage ]