[November 12, 2009] Earthlink deploys Autonomy's Optimost to increase click-through rates Tweet Nov 12, 2009 (TELECOMWORLDWIRE via COMTEX) -- Autonomy Corporation Plc ((LSE: AU), a provider of infrastructure software for enterprises, today announced that EarthLink Inc, (Nasdaq: ELNK), an Internet service provider, has implemented Autonomy's Optimost solution to improve click-through rates on its web sites. The company said that the Autonomy Optimost solution allows web site owners, like EarthLink and marketers to automatically identify the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors, measuring visitors' actions anonymously, and then optimising the combinations based on those actions. The Autonomy Optimost solution does not collect any personally identifiable data from web site visitors. No contractual of cost details relating to the implementation were disclosed. Comments on this story may be sent to [email protected] [ Back To TMCnet.com's Homepage ]