[November 11, 2009] China's Aviation Media Market to Hit CNY3.89bn in 09 Tweet BEIJING, Nov 11, 2009 (SinoCast Daily Business Beat via COMTEX) -- China's aviation media market scale is predicted to drop 18.3% to CNY 3.89 billion in the full year 2009, due to a budget cut from advertisers, according to a data report released today by Analysys International, a Chinese Internet research firm. More and more new media forms have been created in the recent thirty years, with the development of the media in terms of technology, channel, and terminal. And new media has become an important force in the media field presently. For instance, the nation's aviation media market was only CNY 1.47 billion in 2006. Later, it surged from 2006 to 2008, with an annual compound growth ratio of 135%. Moreover, digital aviation media will capture a 24.4% share of the nation's overall aviation media market this year. Besides, leading aviation media carriers must have the ability to operate both digital media resources and non-digital media resources to raise their competitiveness, suggested Analysys International. Source: news.ccidnet.com (November 11, 2009) [ Back To TMCnet.com's Homepage ]