[November 11, 2009] lovemoney.com Selects StrongMail as Email Marketing Platform Tweet Nov 11, 2009 (Close-Up Media via COMTEX) -- lovemoney.com, a UK personal finance website, has selected StrongMail On-Demand as its email marketing platform to ensure the delivery of regular, relevant and personalised email content to its one million customers. lovemoney.com relies heavily on email to communicate a range of personal finance information to its customers under the mantra 'have a better relationship with your money,' complementing its personalised social finance platform. Ensuring a better relationship means that email content must be highly personalised to individual customers based on their personal preferences and their most likely areas of interest. It also means that emails must be delivered to the customer's inbox. In a typical month, lovemoney.com sends more than 30 million personalised emails with a current deliverability rate of 98.24 percent on the StrongMail platform. Ian Major, operations director at lovemoney.com, explains: "The success of our email strategy plays a direct part in our commercial success. It's critical that we identify the most relevant content for each customer and then ensure that this content gets through so they can benefit from it. If we fail in either of these requirements, we risk losing the engagement of our customers and, subsequently, we could lose revenue. Our new email provider had to offer a rock solid proposition based around relevancy and deliverability, and StrongMail offered that in spades." lovemoney.com said it evaluated a number of email service providers (ESP) before settling on the StrongMail On-Demand email marketing platform, which offers a dedicated server that is managed offsite by respected managed hosting provider Rackspace. StrongMail, the company said, was chosen because it had already demonstrated its deliverability and relevancy credentials with lovemoney.com's sister site, The Motley Fool UK, which was sending a similar volume of customer emails. Major also listed other key attributes of the StrongMail platform: "Compared to a traditional email service provider (ESP), StrongMail On-Demand provided much more control over email timing and segmentation, allowing for more targeted and efficient campaigns but without the need to dedicate IT resources to server upkeep and management. With more than a million emails going out daily, this degree of control means we're optimising every aspect of the delivery and ensuring our delivery rates remain very high." Paul Bates, managing director of StrongMail UK, said: "A highly personalised email experience plays a key role in cementing long-term customer relationships and differentiating one brand from the rest. This requires a robust email platform that can automatically integrate customer preferences into future email campaigns. The StrongMail On-Demand solution, which offers high-performance email delivery, real-time data integration, sophisticated campaign management and superior deliverability but from an offsite location, is proving to be a much more effective proposition than the traditional model offered by ESPs." StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]