[November 10, 2009] Mansell Group acquires email marketing business of Premiere Global Services Tweet Nov 10, 2009 (Datamonitor Financial Deals Tracker via COMTEX) -- Mansell Group, Inc., a provider of data driven marketing solutions, has acquired the email marketing business of Premiere Global Services, Inc. Premiere Global Services is a provider of communication technologies-based solutions that automate, simplify and improve communication-centric business processes. Both the companies are based in the US. Deal Type Acquisition Sub-Category Asset Purchase Deal Status Completed: 2009-11-09 Deal Participants Target (Company) Premiere Global Services, Inc. - Email Marketing Business Acquirer (Company) Mansell Group, Inc. Vendor (Company) Premiere Global Services, Inc. Deal Rationale The acquisition brings additional functionality to Mansell's existing email marketing offering by adding a user interface presented in six different languages including French, German, Japanese, Spanish, UK English and US English as well as a team of professionals experienced in supporting global accounts. The acquisition is a continuation of Mansell's strategy to acquire technologies and talents. By combining Premiere Global's multi-language tools with Mansell's other digital messaging capabilities, they will offer a multi-channel marketing solution. [ Back To TMCnet.com's Homepage ]