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Research and Markets Adds Report: IPTV Market Leaders Report 2009 Edition 2
[November 09, 2009]

Research and Markets Adds Report: IPTV Market Leaders Report 2009 Edition 2


Nov 10, 2009 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of the "IPTV Market Leaders Report 2009 Edition 2" report to its offerings.

In a release, Research and Markets noted that report highlights include: This IPTV Market Leader Report (MLR) identifies which IPTV systems and software companies are leading each of the six IPTV market segments: Access, Video Headend (VHE), Video-on-Demand Server Software (VOD), Middleware (MW), Set-top Box (STB), and Content Protection/Digital Rights Management (CP/DRM). Over 100 vendors are identified and tracked for this report. The MLR includes a breakdown of Asian, European, North American (NA), and Rest of the World (ROW) regions, as well as overall global leaders. Market positions are measured by tracking actual numbers of active IPTV subscribers that are using (or being supported by) each company's products. Subscriber numbers are gathered and broken down by IPTV sector and regional segment, resulting in rankings.

At the core of the data is the number of IPTV subscribers for each Service Provider. A combination of primary and secondary research methods are used to gather data for this report, including official company press releases and briefings with IPTV Operators and vendors. In-depth primary research is conducted by surveying IPTV vendors and verifying their customers and deployments around the world. Additionally, subscriber counts are verified by triangulating data from multiple vendors, using a top-down and bottom-up approach. Although many IPTV vendors are verified as possible on any given IPTV deployment, there are still a small number of IPTV vendors that have not been identified. Once data about each Provider's subscriber numbers is gathered, it is allocated to its vendors in each product category. The data gathered is then separated into rankings for five of the IPTV product categories, within the four regions and globally.

The one exception is the Video Headend category, where market positions are based on the reported number of IPTV (Broadcast) channels provided (rather than subscribers) using each company's products. Since a Video Headend may support two thousand or two million subscribers, the number of channels is a much better measure of a company's market position.


Overall, since these rankings are based on actual live IPTV subscribers, they provide a good measure of each vendor's current market position and ranking, as well as their future growth prospects.

In addition, the growth prospects for each company is rated based on the number of large IPTV service deployments the company is participating in. Included are tables that count each vendor's significant deployments, both globally and within each region. A significant deployment is one that has been announced and is expected to be one of the world's top 25 systems by number of IPTV subscribers forecasted for 2013.

The author announced new leaders in the Global IPTV Market Leaders Report -- October 2009 (MLR), which tracks the top 120 IPTV vendors in 24 regional sectors based on the installed base of 6 video systems products in over 800 IPTV Operations. Over 80 new Operators have begun IPTV since March 2009, most of those in North America, Europe and the Rest of World regions, totaling over 800 IPTV Operators worldwide. Several large companies, and a few smaller ones, continue to consolidate their market positions, including Alcatel-Lucent, Motorola, Verimatrix, Viaccess, Microsoft, Ericsson/Tandberg and others.

In the IPTV Access sector, Alcatel-Lucent (A-L) breaks the record by acquiring 51 percent share of the worldwide (Access) market, while maintaining its #1 market ranking worldwide for several years. Also furthering its strength as a System Integrator (SI) is A-L's dominant #2 position in the Middleware sector, in addition to its continued success as IPTV System Integrator for AT&T.

In the Content Security sector, Verimatrix retains its #1 global market ranking, enjoying a 26 percent share of the global market, up 2 percent since March 2009. With solid leadership positions in all 4 of the regional markets, Verimatrix continues to light the pathway for other smaller vendors wanting to succeed in their product category.

In Set-top Boxes, Motorola still dominates the global market, with 28 percent share globally--a 5 percent increase since March 2009--followed by smaller and highly aggressive companies like Amino, ADB and Netgem. Over 25 companies continue to compete in this high-stakes market, which often represents over 60 percent of CapEx for IPTV operations.

In Video Headend Encoders, Motorola also maintains its #1 global ranking with 38 percent share of market, with Ericsson/Tandberg having a strong second showing of 34 percent. This is a hotly contested sector where the top 5 vendors hold about 94 percent of the global share, leaving only 6 percent to the 6 other competitors. In both the Middleware and Video-on-Demand (VOD) sectors, companies continue to struggle to hold their own against the Microsoft juggernaut. So far, Espial and SeaChange and a few others are seeing some growth based mostly on growth of existing customers.

"Significant growth of China's IPTV subscribers enabled both Huawei and ZTE to improve their rankings in several sectors," said Jose Alvear, MRG Analyst. "These grew out of new developments at China Telecom and China Unicom as they expanded into different provinces, often with different configurations of video systems products." "Mergers and partnerships will continue to develop as vendors help IPTV Operators develop new converged services and content," said Gary Schultz, MRG President. "We believe smaller/better/faster technology will enable application developers to exploit the advantages of the IPTV architecture for decades to come." Some of the companies mentioned in the report: - Accedo Broadband - ADB - AirTies - Alcatel-Lucent - Allied Telesis - Alloptic - Alticast - Amazon - Amino - (Tilgin) - Anonymous - Appear TV - ARRIS - AT&T - ATEME - Avail Media-TVN - Belgacom - Beltelecom - Bharat Sanchar Nigam (BNSL) - Bharti Airtel - BitBand - Bouyges Telecom - BSkyB - BT (BT Vision) - Buffalo Report information: http://www.researchandmarkets.com/research/64c7f0/iptv_market_leader ((Comments on this story may be sent to [email protected]))

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