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Hybrid Television Services Deploys Software Solutions from Tandberg Television
[November 05, 2009]

Hybrid Television Services Deploys Software Solutions from Tandberg Television


Nov 05, 2009 (Close-Up Media via COMTEX) -- Tandberg Television, part of the Ericsson Group, announced that Hybrid Television Services is deploying a complete suite of Tandberg Television software solutions to enable carrier class Video On-Demand to the television via broadband Internet.

Hybrid TV said it will give New Zealand customers access to a range of On-Demand movies and TV programming via their TiVo media device from November.

"People want to watch television on the television. This is not only broadcast TV - but also includes TV content delivered over broadband. By enabling VOD movies and television content within the TiVo service we are giving our customers more than free-to-air television...we are providing it all without any late fees or trips to the video store," said Robbee Minicola, CEO at Hybrid TV.


As part of a centralized, multi-territory VOD service, Hybrid TV is using Tandberg Television's new WatchPoint Content Management System (CMS), OpenStream Digital Services Platform on-demand back-office solution, AdPoint Advanced Advertising Platform and Xport Producer storage encoding solution.

The CASPA On-Demand service will be delivered using progressive download over a subscriber's existing broadband connection and complements the free-to-air digital terrestrial television (DTT) services available via TiVo receivers in New Zealand and Australia. Tandberg Television and Ericsson played a role in helping Hybrid TV meet its ambitious New Zealand launch deadline, creating a working beta solution within two months and enabling commercial roll-out a month later.

Hybrid Television Services is the exclusive licensee of TiVo products in Australia and New Zealand. The TiVo media device is Freeview compliant in Australia and Freeview|HD compatible in New Zealand. The TiVo service combines digital terrestrial television with broadband movies, games and services (CASPA On-Demand).

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