[November 03, 2009] Research and Markets: Retail Channel Strategies in Emerging Markets - Identify the Most Successful Distribution Channels for Marketing and Selling your Products Tweet Dublin, Nov 03, 2009 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/06812f/retail_channel_str) has announced the addition of the "Retail channel strategies in emerging markets" report to their offering. In emerging markets, it is essential for operators to identify the most successful distribution channels for marketing and selling their products in order to grow their customer base quickly and efficiently due to the high proportion of customers from the low-ARPU segment. In order to do this effectively, operators need to clearly establish their customer segments and target these with innovative business models. Some Key Topics Covered in this Report: - Distribution challenges in emerging markets - Three key traits shape distribution strategies - Limited accessibility to devices for many users - Low literacy rate - Limited infrastructure availability in rural areas - Customer segmentation - identifying your end users - Key customer groups in emerging markets - The key distribution channels - Developed versus emerging markets - Online portals - Retail outlets - Local distribution networks and entrepreneurs - Use of local entrepreneurs - The need for multiple strategies in single markets - 'Mix and match' for the right result - Digicel - an operator case study - Strategies to serve cash-challenged rural communities - Scale presents a massive opportunity - The challenge is to serve this segment profitability - Bharti's approach - Best practices for reaching rural communities - Innovative dealer and entrepreneur networks - Partnerships with local community groups - Using non-telecoms companies that have existing distribution networks - Bringing broadband to the rural communities - Best practices for reaching other customer segments - Tech-savvy affluent urbanites and tech-aware modest means - Low-income workers For more information visit http://www.researchandmarkets.com/research/06812f/retail_channel_str Source: Ovum CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (from USA) Fax: +353 1 481 1716 (rest of the world) e-mail: [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]