[October 29, 2009] PYMNTS.com Launches Tweet Oct 29, 2009 (Close-Up Media via COMTEX) -- PYMNTS.com announced its launch, calling itself an online media channel that captures user-generated and expert-driven commentary, information, news and analysis on "what's next" in the payments sector, worldwide. The site said it provides a platform for industry professionals to share content related to their latest company and product developments, to tap into the collective commentary and analysis from experts, bloggers and industry pundits, and to interact with industry representatives on topics of critical importance to the future of the sector. PYMTNS.com was launched on October 20, in New York at The Lydian Roundtable, an annual closed door gathering of industry executives, in which Warren Buffett delivered a video keynote produced by DS Simon Productions on "what's next" in the payments sector. PYMNTS.com said it provides a new platform for emerging players to "pitch" their venture and companies in the sector to launch new products. The PYMNTS.com wiki provides a country-specific payment information repository, created and maintained by professionals in those countries with access to and knowledge of their local payments environment. Breaking news is provided by a direct feed to the site from Business Wire. PYMNTS.com will also host the third edition of Paying with Plastic: The Digital Revolution in Buying and Borrowing written by Market Platform Dynamics Founder and Chairman, David S. Evans and Richard Schmalensee, respectively. PYMNTS.com will address a variety of topics, including the "mash-up" of payments and mobile, payments and social media/social networks, and payments and online media as well as the technologies and applications that are driving the sector. PYMNTS.com is a joint venture of Business Wire, a Berkshire Hathaway Company and Market Platform Dynamics. "PYMNTS.com delivers an important 'first look' at what's important to the sector, by those who are shaping its future," said Karen Webster, President of Market Platform Dynamics. "We're often asked to help our clients define 'what's next' in the context of the new technologies, new entrants and new business models and observed an opportunity to aggregate user-generated and expert-opinion on those topics in an engaging medium. We hope that PYMNTS.com will play an important role in both stimulating and documenting the exciting developments that have and will enable commerce worldwide." "Discovering and creating new and innovative ways to deliver and feature breaking news content from our members is a primary goal for us at Business Wire," said Cathy Baron Tamraz, Business Wire's President and Chief Executive Officer. "PYMNTS.com takes the online industry trade publication concept and moves it into the 21st century by combining news and commentary from media, industry leaders and academics with the tools of social media to bring all interested parties into the conversation." ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]