[October 26, 2009] Mobile Marketing Association: Mobile Marketing Association Announces 2009 Global Award Finalists Tweet Oct 26, 2009 (M2 PRESSWIRE via COMTEX) -- New York; London, UK; Singapore and Sao Paulo -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA's highest honours, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. "The finalists for this year's Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry's best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond," said Mike Wehrs, president and CEO of the MMA. "As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honouring our industry's finest leaders and most successful campaigns." The MMA received hundreds of submissions in 12 categories from companies across the globe. Finalists are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications. The award finalists for the 2009 MMA Best Mobile Campaign, by category and region, are: Display North America Disney.com Mobile, The Walt Disney Company Dockers iPhone Shake, OMD Pizza Hut iPhone App, Pizza Hut; Inc. Central & Latin America Banorte movil, Mobext Citroen: Real Time Maintenance Stage Detector,, Media Contacts, Mobext & Citroen Trident Fresh, F.biz Europe, Africa and Middle East Coca-Cola Buvez-Bougez, PHONEVALLEY Coca-Cola's Tele2 Happy Hour, Mobiento & IUM LMfootball.mobi, Livemobile (Pty) Ltd Soccer stars in your pocket, Mobiento Asia Pacific Affle's SMS2.0 faces its Moment of Truth, Mindshare India Notorious BIG, The Hyperfactory PUMA F WAN, PHONEVALLEY Global Drinkspiration by Absolut, Absolut Vodka (Developed by: apegroup / Great Works / 24HR) Nokia Batman - The Dark Knight, 12snap Germany GmbH The Virtual Zippo Lighter App, Moderati, Inc. Messaging North America Best Buy Product Information on Demand, MyThum Interative Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L Text to Remember 9/11, Mobile Commons and September 11 Memorial & Museum Central & Latin America Auto Racing SMS Advergame, HANZO SA Carefree Mobile Campaign, pontomobi interactive The Mummy 3 DVD Promotion, 2ergo Europe, Africa and Middle East Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece & Kingsford Charcoal, Powered by Mozes, Mozes, Inc. Kraft Foods Turkey / Patos, Mobilera Turkey Love Bonus, RABARBA ILETISIM HIZMETLERI Asia Pacific Because We Can, The Hyperfactory Pampers Hearts Club, Procter & Gamble Philippines Quaker Oats Eat Well and Win SMS Promo, Pepsico International-Philippines Global Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell Emerging Technologies North America Ace Hardware Memorial Day Sale, Ace Hardware, Horizon Media & Mobile Posse, Inc. Groundbreaking LBA Trials Prove Effectiveness, Useful Networks Pizza Hut iPhone App, Pizza Hut; Inc. Central & Latin America Bluetooth marketing at PacaembA stadium, F.biz Close Up Mobile Campaign, pontomobi interactive Jeito Chiclets; Jeito Lhama, F.biz Europe, Africa and Middle East Fanta More Play, The Hyperfactory Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI Vodafone myCampaign, Vodafone D2 GmbH Asia Pacific Cadbury Be The Gorilla, The Hyperfactory The MegaSim - An advanced Device client working as a single discovery UI or SMS / USSD / Voice / GPPRS and 3G services, The Hyperfactory Transformers : Revenge of the Fallen, AURA Interactive Multi-Mobile Channel North America Rogers/Live Nation - Wireless Box Office, MyThum Interactive Rogers/MTV Leak Live Tour, MyThum Interactive The Bouncer iPhone App, Mobile Site and SMS Marketing Campaign, iLoop Mobile, Inc. Central & Latin America ClubMovistar - Mobile Loyalty Program, Movistar Chile, AndinaTech Petrobras Brazil GP 2008, F.biz Skol Beats 2008 Mobile Campaign, pontomobi interactive Europe, Africa and Middle East 'Handy leer? Fanta her!' (Need a top-up? Grab a Fanta!), YOC AG Mini Mobile Dealer, Mobile Dreams Factory Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI Asia Pacific Selling Notebooks through Mobiles-A campaign for HP, Affle Sony Quantum Code, AURA Interactive The Car in my Pocket, Group M - Maxus Global Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company Social Media North America Gap StyleMixer iPhone App, AKQA Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media Toyota Matrix Dark Alley - Your Other You, The Hyperfactory Europe, Africa and Middle East Garnier Seasons Greetings Generator, Mobile Dreams Factory My 2009 Resolution, Mobile Dreams Factory The Fastest on Facebook, Mobile Dreams Factory Asia Pacific KFC engages consumer on mobile internet, Madhouse Inc. Sony Quantum Code, AURA Interactive Cross-Media Integration North America Live A Little, A lot, Team One/Lexus Sprint Win a Disney Vacation Sweepstakes, Vibes Media UPS jobs-Problem Solved, UPS & TMP Worldwide Central & Latin America Dobre o seu salAirio, F.biz Super game + Figurinha, F.biz TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext Europe, Africa and Middle East Be Cheeky and Eat By The Face, MOBILE ONE2ONE Vodafone McLaren Mercedes App, OMD Mobile Who Killed Summer 09 (Vodafone Group), OMD Mobile Asia Pacific Go For It, Tribal DDB India Honda Jazz - Prodcasting, TELiBrahma Convergent Communications Pvt. Ltd The Olay mCoupon Campaign, P&G Global Becks City Attach 2009, Shine Pepsi Dear Mr. President, R/GA Ad Council That's Not Cool, R/GA Best Mobile Campaign Overall: UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI Who Killed Summer 09 (Vodafone Group), OMD Mobile TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext The award finalists for the 2009 MMA Industry Awards are: Innovation: Creativity SMS2.0 - Changing the paradigm for Mobile Marketing, Affle SMS2.0 - Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S. The Fastest on Facebook, Mobile Dreams Factory Innovation: Reach Save the Children Gaza ceasefire, Incentivated SCORECENTER, ESPN The 100.000 treasure boxes, Mobile Dreams Factory Social Impact Center for Community Change Mobile Action Network, Mobile Commons Inc; and the Center for Community Change Earth Hour, The Hyperfactory Text ALIVE Mobile Donations, Mobile Accord Inc. MMA Award for Overall Excellence Clickatell, Clickatell comScore & the GSMA in partnership with UK Mobile Operators - Telefonica O2, Vodafone, Orange, T-Mobile, and Three UK K Fanta Stealth Sound System, Ogilvy Advertising The award finalists for the 2009 MMA Academic awards are: Individual Tao (Tony) Gao, Northeastern University Margherita Pagani, Bocconi University Michael J. Becker, VP Strategy, iLoop Mobile Institution Ball State University, Ball State University Woodapples - Information people love, tisco & TU Vienna The MMA will announce all award winners and recognize the finalists at the Annual Global Awards dinner and ceremony on the evening of November 17 in Los Angeles. Each year, the MMA's highly anticipated awards ceremony serves as the concluding event at the MMA's Mobile Marketing Forum (www.mobilemarketingforum.com). About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. CONTACT: Valerie Christopherson / Kate Mossbarger, Global Results Communications (GRC) Tel: +1 949 608 0276 e-mail: [email protected] Robert Haslam Account Executive, mi liberty Tel: +44 (0)20 7751 4444 e-mail: [email protected] WWW: http://www.miliberty.com Mobile Marketing Association WWW: http://www.mmaglobal.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]