[October 08, 2009] Reportlinker Adds Mobile Navigation Services - 3rd Edition Tweet NEW YORK, Oct 08, 2009 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue. Reportlinker Adds Mobile Navigation Services - 3rd Edition http://www.reportlinker.com/p0154028/Reportlinker-Adds-Mobile-Navigation-Services---3rd-Edition.html Mobile Navigation Services is the third consecutive report analysing the latest developments on the mobile turn-by-turn navigation market now covering globally for the first time. This report in the LBS Research Series provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions. This report will allow you to: - Identify key players on the mobile turn-by-turn navigation market. - Learn about the latest propositions from leading software developers and service providers. - Understand the opportunities and challenges for mobile navigation services worldwide. - Comprehend how navigation software can seamlessly integrate with other LBS to improve the user experience. - Predict future business opportunities for mobile navigation services. - Anticipate future drivers for subscriber growth Executive Summary There are now more than 150 million turn-by-turn navigation systems worldwide, including about 35 million factory installed and aftermarket in-dash navigation systems, over 90 million Personal Navigation Devices (PNDs) and an estimated 28 million navigation-enabled mobile phones with GPS. PNDs still dominate the personal navigation market, especially in Europe and North America, but more and more handset owners are discovering navigation software and services for mobile phones. Even though PNDs and in-car navigation systems often provide a better user experience than handset-based navigation services, new handset models designed especially for navigation have closed the gap considerably. Rapid developments in handset user interfaces, software integration and hardware performance will make handsets even more competitive in the future. What is more, handset navigation services are well suited as a complement to other solutions, especially for use outside the car. Pedestrian navigation features gradually being introduced include improved map data and multimodal navigation, which will enable users to plan routes taking into account all available modes of transportation, for instance including trains, busses and walking. Multiple navigation solutions and device types are likely to coexist also in the future, mainly in developed markets where users can afford multiple devices. Navigation services are available as on-board solutions with map data stored in the memory of the handset and off-board services that rely on maps stored on a server. Over time, many of these solutions will converge into hybrid services that store frequently used maps in the internal memory and leverage wireless connectivity to access dynamic content such as traffic flow information, fuel prices and weather. In the future, virtually all GPS-enabled handsets can be expected to have mapping and navigation software as part of the standard feature set, similar to media players today. Mobile navigation services are primarily marketed by network operators, handset vendors and other service providers such as search, mapping and directory publishers. Today, most customers use software or subscribe to services marketed by network operators and handset vendors. The proliferation of on-device application stores is however likely to facilitate distribution for other service provider offerings. Network operators and handset vendors have introduced several pricing models, ranging from daily or monthly subscriptions to one-time fees and various service bundles. One time fees and bundles that for instance include navigation services with wireless data subscriptions or the cost of the handset are important in Europe, where many users are unwilling to sign multiple subscriptions for services. Ad-funded services have been launched in several markets by various actors, including mapping and directory providers. In the future, many services are likely to combine subscriptions with ad-funded service components. Significant revenues from advertisements are not likely to materialise until usage increases substantially and more partnerships have been formed. The author forecasts the number of active navigation service subscribers, i.e. those that have used a navigation service at least once in the past quarter, to reach 40 million in Europe and 32 million in North America in 2015. In other parts of the world, handset-based navigation services are likely to become the main form of personal navigation solution already in the next few years and total active subscribers are expected to grow to 88 million at the end of 2015. Free ad-funded services will grow in importance over time and the author expects that 30 percent of the total 160 million navigation users will use ad-funded services in 2015. This report answers the following questions: - Which are the leading developers of turn-by-turn navigation services and software for mobile phones? - What are the main differences and similarities between the different geographical markets worldwide? - What are the business models and revenue opportunities for mobile navigation? - Will navigation services for mobile phones replace portable navigation devices? - Which mobile operators have introduced mobile turn-by-turn navigation services? - How are device manufacturers such as Nokia, Garmin and TomTom positioning themselves on this market? - What are the mobile navigation strategies of mapping portals and directory publishers? - How will mobile navigation services evolve in the future? Who should buy this report? Mobile Navigation Services is the foremost source of information about the emerging personal navigation market focusing on mobile phone navigation. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research. List of Figures vii Executive summary.....1 1 Mobile navigation solutions .3 1.1 Portable navigation solutions 3 1.1.1 Evolution of portable navigation systems .4 1.1.2 Usability aspects of handset navigation services .5 1.2 Enabling technologies.7 1.2.1 Satellite positioning technologies ...7 1.2.2 Navigation software platforms...8 1.2.3 Digital maps and content 9 1.2.4 Handset software platforms 10 1.3 Handset segments and device categories10 1.3.1 Handset segments ..11 1.3.2 Handset form factors and categories..12 1.3.3 GPS handset trends 12 1.4 Handset-based mapping and navigation service trends ....14 1.4.1 Mobile local search and information services.....14 1.4.2 Mapping and routing services.14 1.4.3 Turn-by-turn navigation software and services ...15 1.5 Evolution of mobile navigation service distribution channels ...18 1.5.1 Mobile network operators ...19 1.5.2 Handset vendors .19 1.5.3 Equipment distributors and service providers ....19 1.5.4 Application stores become game changers .20 2 Map data and content providers..21 2.1 Digital map data and content suppliers ....23 2.1.1 NAVTEQ ..24 2.1.2 Tele Atlas.26 2.1.3 AND .....28 2.1.4 Blom ....29 2.2 Travel guide, POI data and weather information providers.30 2.2.1 CustomWeather...30 2.2.2 Foreca .30 2.2.3 Fodor's 31 2.2.4 Langenscheidt.....31 2.2.5 Mairdumont ...31 2.2.6 RoadPilot .32 2.2.7 ViaMichelin ....32 2.2.8 Wcities .32 2.3 Traffic information providers33 2.3.1 AirSage33 2.3.2 INRIX....34 2.3.3 ITIS Holdings.34 2.3.4 Mediamobile..34 2.3.5 SmartRoute Systems.....35 2.3.6 TrafficCast .....35 2.3.7 Trafficmaster..35 3 Navigation software developers ..37 3.1 On-board navigation software developers 37 3.1.1 ALK Technologies ...38 3.1.2 Intrinsyc Software39 3.1.3 NAVIGON 40 3.1.4 NavNGo...41 3.1.5 ROUTE 6641 3.1.6 Sygic....42 3.2 Server-based navigation solution developers .....43 3.2.1 3DVU: Handset navigation with real 3D aerial imagery and terrain....47 3.2.2 Amaze GPS: Ad-funded navigation from LocatioNet Systems.....47 3.2.3 Appello Systems: Continues expansion outside Europe....48 3.2.4 deCarta: Leading white-label geospatial software developer.49 3.2.5 Jentro: White-label provider now trialling direct-to-consumer services..51 3.2.6 Masternaut: Europe's leading telematics provider .52 3.2.7 Nav4All: Pioneer of free navigation services for mobile phones...53 3.2.8 NaviExpert: Leveraging the customer-base for GPS probe traffic data..53 3.2.9 NAVITIME: Leading Japanese navigation provider expanding overseas.....54 3.2.10 Networks In Motion: Improving traffic info through Traffic Gauge acquisition ...55 3.2.11 Ovi Maps: Hybrid navigation service from Nokia56 3.2.12 TeleCommunication Systems: True end-to-end LBS provider .....57 3.2.13 TeleNav: World leading handset navigation service provider 58 3.2.14 Telmap: Leading navigation service provider in EMEA expanding globally 59 3.2.15 UbiEst: Expanding from fleet management into tracking and navigation ....61 3.2.16 Wayfinder Systems: Now a core part of Vodafone's services offerings .61 4 Mobile operator service offerings 63 4.1 Navigation services from mobile operators in North America...63 4.1.1 AT&T Wireless .....65 4.1.2 Bell Mobility ...65 4.1.3 Rogers Wireless ..66 4.1.4 Sprint Nextel ..66 4.1.5 TELUS .67 4.1.6 Verizon Wireless..67 4.2 Navigation services from mobile operators in Europe ..69 4.2.1 Orange Group .....72 4.2.2 Telefonica Group.73 4.2.3 Telekom Austria Group .74 4.2.4 TeliaSonera Group ..76 4.2.5 T-Mobile...77 4.2.6 Vodafone Group..79 4.3 Navigation services from mobile operators in Asia Pacific .80 4.3.1 Country profile: Australia.....81 4.3.2 Country profile: Japan...82 4.3.3 Country profile: South Korea...84 4.3.4 Country profile: Taiwan .85 4.3.5 SingTel Group .....86 4.3.6 Tata Indicom..87 4.3.7 Vodafone New Zealand.87 4.4 Navigation services in other countries 87 4.4.1 Country profile: Israel ....88 4.4.2 Country profile: South Africa ...89 4.4.3 America Movil 90 4.4.4 NII Holdings...90 4.4.5 Vivo Brazil91 5 Branded service offerings..93 5.1 Directory publishers and search engines..94 5.1.1 Ask.com...96 5.1.2 DasOrtliche....96 5.1.3 Eniro ....96 5.1.4 European Directories ....97 5.1.5 Google.97 5.1.6 PagesJaunes.98 5.1.7 Yell Group98 5.2 Mapping and travel portal providers ...99 5.2.1 Falk99 5.2.2 MapmyIndia.100 5.2.3 MapQuest....101 5.2.4 Rand McNally ....101 5.2.5 ZENRIN..102 5.3 Automobile clubs.....103 5.3.1 AAA....103 6 Device vendor offerings ...105 6.1 Handset manufacturers .....105 6.1.1 Handset shipments and market shares 105 6.1.2 GPS handset shipments ...106 6.1.3 Handset vendor OS strategies ....107 6.1.4 Handset vendor navigation service strategies ..109 6.1.5 Nokia .109 6.1.6 Samsung Electronics ..111 6.1.7 LG Electronics ...112 6.1.8 Motorola 113 6.1.9 Sony Ericsson ...114 6.1.10 Research In Motion .....115 6.1.11 HTC ...116 6.1.12 Palm ..117 6.2 PND vendors .....118 6.2.1 PND vendor navigation service strategies ..118 6.2.2 Garmin...119 6.2.3 MiTAC121 6.2.4 NDrive121 6.2.5 TomTom122 7 Market forecasts and trends 125 7.1 Mobile navigation market trends .125 7.1.1 Growing consumer interest in navigation services .....125 7.1.2 GPS-enabled handsets becoming ubiquitous..127 7.1.3 Mobile location-based services gaining popularity.....127 7.1.4 Evolution of business models and sales channels .....128 7.1.5 Future development of mobile navigation services ....128 7.2 Navigation software and service forecasts..129 7.2.1 OEM mapping and navigation software market forecast..129 7.2.2 Active turn-by-turn service users.130 7.3 Mobile navigation services in Europe131 7.3.1 Service provider market shares ..131 7.3.2 Subscriber and revenue forecasts ....132 7.4 Mobile navigation services in North America ....134 7.4.1 Service provider market shares ..134 7.4.2 Subscriber and revenue forecasts ....135 7.5 Mobile navigation services in ROW...137 7.5.1 Service provider market shares ..137 7.5.2 Subscriber and revenue forecasts ....138 Glossary . . ...141 To order this report: Reportlinker Adds Mobile Navigation Services - 3rd Edition http://www.reportlinker.com/p0154028/Reportlinker-Adds-Mobile-Navigation-Services---3rd-Edition.html More market research reports here! 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