This Webinar is the second in a series on
optimizing search engine marketing. Subtitled “The Cure for Paid (
News -
Alert) Click Ads,” Tehrani will discuss how
partnering with a respected provider of relevant news brings value to marketing initiatives.
“The need for relevant news is greatest when professionals are researching options for purchases,” said Tehrani. “But it’s extremely difficult for most companies to present the same quality and quantity of information a media organization disseminates on a regular basis. Future buyers need to be assured that they are obtaining information from reliable sources and the best time to engage with people in the purchasing process is when they are looking for relevant purchasing information online.”
“Partnering to Optimize Search Engine Marketing” will explore the benefits of joining forces to obtain top organic rankings on search engine results pages (SERPs). Tehrani’s presentation will also discuss the causes of click ad “fatigue” and measures that can be taken to “cure” it.
Sponsored by
TMCnet, the Webinar will conclude with a live question and answer session. Marketing, branding, corporate communications and strategists for SEO/SEM are encouraged to
register.
About Rich Tehrani:
Rich Tehrani is a Communications and Technology industry expert, visionary, author and columnist. A well-respected voice of the communications industry, Tehrani has served as an expert witness and been quoted frequently in such prestigious publications as the Economist and New York Times.
In 1995, Rich launched TMCnet and over the past 14 years has guided its growth into the World's largest and busiest B-to-B Web site covering communications and technology. As a computer engineer who graduated from the University of Connecticut, Tehrani helped architect proprietary content-targeting technology which allows TMCnet to rapidly build viral, search engine optimized, news-generated online communities. According to Quantcast (
News -
Alert), TMCnet is ranked in the top 3,400 sites in the world, reaching 2-3 million unique global monthly visitors.
Tehrani, CEO and group editor-in-chief, has led TMC in many capacities since 1982 and has been instrumental in the process of turning TMC into an engine for building communities online, in person and via print/electronic publications.
About TMC:
Technology Marketing Corporation (TMC) is a global integrated media company helping clients build communities in print, in person and online. TMC publishes
Customer Interaction Solutions,
INTERNET TELEPHONY,
Unified Communications, and
NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by as many as three million unique visitors each month worldwide, according to Webtrends. TMCnet has ranked within the top 3,000 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces
ITEXPO,
4GWE Conference (in conjunction with Crossfire Media),
Digium|Asterisk World and
AstriCon (in conjunction with Digium (
News -
Alert)), and Communications Developer Conference.
TMC also serves technology professionals with industry-specific Web sites:
IT.TMCnet.com,
Cable.TMCnet.com,
4G Wireless Evolution.TMCnet.com,
Smart Grid.TMCnet.com,
M2M.TMCnet.com,
Satellite.TMCnet.com,
Green.TMCnet.com,
Healthcare.TMCnet.com, and
Education.TMCnet.com.
For more information about TMC, visit
www.tmcnet.com.
TMC Contact:
Lorna Lyle
Marketing Director
llyle@tmcnet.com
203.852.6800 ext. 285
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