[September 19, 2009] Research and Markets Adds Report: 2009 Mobile-Banking and Smartphone Forecast: Essential Strategies for a Fast-Growing, Evolving Market Tweet Sep 18, 2009 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of Javelin Strategy & Research's new report "2009 Mobile-Banking and Smartphone Forecast: Essential Strategies for a Fast-Growing, Evolving Market" to its offerings. In a release, Research and Markets noted that report highlights include: Now is the time for U.S. financial institutions to invest in mobile banking. American consumers are hungry for better ways to monitor and manage their money - and mobile banking will serve that need better than any other banking channel by providing always-on interaction and real-time financial information. Though mobile banking is in its infancy, Javelin forecasts that it is on a trajectory to evolve into a mainstream banking channel that will serve nearly half of mobile-phone owners by 2014. This report: - Features five-year forecasts for mobile banking usage; the growing availability of mobile banking at primary financial institutions; and smart phone adoption, which currently is driving mobile banking. - Analyzes five key factors fuelling adoption of mobile banking, including the role of the Apple iPhone and other smart phones and the race to develop basic thin client "wrapper applications" that integrate into the institution's mobile online site. - Identifies five key obstacles for mobile banking and outlines how financial institutions can minimize them. - Examines mobile-banking penetration by the largest wireless carriers, with AT&T Wireless boasting the greatest number thanks largely to the popular iPhone, while Verizon lags behind but is positioning itself to expand its role in mobile banking in 2010 with the planned introduction of the iPhone and faster LTE 4G networks. Primary Questions - How fast will mobile-banking availability and adoption grow over the next five years? - How long before it becomes a must-have banking channel? - How fast will smart phone ownership grow during that period? - Who are the first adopters? - What key factors are driving the growth of mobile banking? - What obstacles could limit the spread of mobile banking - and what can financial institutions and vendors do to minimize those issues? Companies mentioned: - Apple - Monitise Americas - AT&T - MShift - Bank of America - Pandora - BB&T - Paypal - Chase PNC - Citi - PSCU - Citibank - Regions - ClairMail - Clickatell - Sprint - Fidelity National Information Systems - SunTrust - Firethorn - Sybase - Fiserv - Fronde Anywhere - T-Mobile - Google - Tyfone - Harland Financial Solutions - Verizon - JPMorgan Chase - Wal-Mart - M-Com Wells - Fargo Report information: http://www.researchandmarkets.com/research/a53fa7/2009_mobilebankin ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]