[September 15, 2009] Research and Markets: 2009 Mobile-Banking and Smartphone Forecast - Essential Strategies for a Fast-Growing, Evolving Market Tweet DUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/a53fa7/2009_mobilebankin) has announced the addition of Javelin Strategy & Research's new report "2009 Mobile-Banking and Smartphone Forecast: Essential Strategies for a Fast-Growing, Evolving Market" to their offering. Now is the time for U.S. financial institutions to invest in mobile banking. American consumers are hungry for better ways to monitor and manage their money - and mobile banking will serve that need better than any other banking channel by providing always-on interaction and real-time financial information. Though mobile banking is in its infancy, Javelin forecasts that it is on a trajectory to evolve into a mainstream banking channel that will serve nearly half of mobile-phone owners by 2014. This report: Features five-year forecasts for mobile banking usage; the growing availability of mobile banking at primary financial institutions; and smart phone adoption, which currently is driving mobile banking. Analyzes five key factors fuelling adoption of mobile banking, including the role of the Apple (News - Alert) iPhone and other smart phones and the race to develop basic thin client "wrapper applications" that integrate into the institution's mobile online site. Identifies five key obstacles for mobile banking and outlines how financial institutions can minimize them. Examines mobile-banking penetration by the largest wireless carriers, with AT&T Wireless boasting the greatest number thanks largely to the popular iPhone (News - Alert), while Verizon lags behind but is positioning itself to expand its role in mobile banking in 2010 with the planned introduction of the iPhone and faster LTE (News - Alert) 4G networks. Primary Questions How fast will mobile-banking availability and adoption grow over the next five years? How long before it becomes a must-have banking channel? How fast will smart phone ownership grow during that period? Who are the first adopters? What key factors are driving the growth of mobile banking? What obstacles could limit the spread of mobile banking - and what can financial institutions and vendors do to minimize those issues? Key Topics Covered: Overview Primary Questions Key Findings Methodology Executive Summary Key Recommendations Five-Year Mobile-Banking Forecast Five Bullish Signs Point To Growing Adoption of Mobile Banking 1. More Banks are Offering and Promoting Mobile Banking 2. More Consumers are Trying Mobile Banking 3. More Consumers are Buying Smartphones 4. More Consumers are Downloading Mobile Applications 5. More Vendors are Offering Mobile-Banking and Payment Products Five Obstacles for Mobile Banking - and What Financial Institutions Can Do to Minimize Them 1. Consumers Don't Understand Mobile Banking 2. Poor Design, Lack of Consumer Involvement Will Limit Mobile Banking 3. Historic Recession Hinders Innovation 4. Uncertainty Over Mobile-Banking ROI 5. Uncertainty Over Mobile Payments Companies Mentioned: Apple Monitise Americas AT&T MShift Bank of America Pandora BB&T Paypal Chase PNC Citi PSCU Citibank Regions ClairMail Clickatell (News - Alert) Sprint Fidelity National Information Systems SunTrust Firethorn Sybase Fiserv Fronde Anywhere T-Mobile Google Tyfone Harland Financial Solutions Verizon (News - Alert) JPMorgan Chase Wal-Mart M-Com Wells Fargo For more information visit http://www.researchandmarkets.com/research/a53fa7/2009_mobilebankin [ Back To TMCnet.com's Homepage ]