[August 18, 2009] Aisle411 Launches with Ace Hardware Tweet ST. LOUIS --(Business Wire)-- A new, first-to-market service that will help shoppers find products on store shelves faster and easier is launching with multiple retailers, beginning today at the Ace Hardware in Des Peres, MO a suburb of St. Louis. Aisle411 is a voice recognition product location service, reached through any mobile phone, free, by calling 1-877-AISLE411. Shoppers who call will state their location and the store, ask for the item, then receive the location of the product over the phone and by text within seconds. In addition, Aisle411 will offer coupons and other money-saving offers via text message that can be used immediately in the store where they are shopping. Aisle411's research* shows that nearly 84% of shoppers have some difficulty finding products on store shelves - especially at hardware, sporting goods and big box stores. More than 67% of shoppers say they would use this free service, especially women aged 31-40. "More than 22% of shoppers give up while looking for hard-to-find items in a store. Another 56.6% ask an associate for help, creating a huge demand on staff time and attention," said Nathan Pettyjohn, Aisle411's Chairman & CEO. "We're using the latest in voice recognition technology to help these shoppers find what they need quickly and easily. It saves time for shoppers and the retailer, and allows consumer product manufacturers to recapture sales that may not have happened otherwise. For example, a shopper may have difficulty finding a new sprinkler head. This is a perfect opportunity for a manufacturer of lawn fertilizer to remind the consumer, via Aisle411, that now is the season to look for their product, and by the way, it's in Aisle 14 and you can save fifteen percent today with a coupon sent to your phone." Aisle411 will also be able to provide retailers and consumer product manufacturers with valuable information about their customer's buying preferences, including what and when products are most often searched. Retailers will be able to use this information to improve product placement within the store, offer promotions on a product when it is more likely to be in demand, and offer valuable customer service training and insight to store associates. ABOUT AISLE411 Aisle411 Inc. is a Mobile Marketing Technology company located in the Center for Emerging Technologies in St. Louis, MO. Aisle411's innovative, patent pending service allows shoppers to find product locations in stores quickly by using just their mobile phones. By helping consumers help themselves and save time, Aisle411's service creates a new disruptive technology channel for retailers and consumer product companies to gain a competitive advantage in the marketplace. *Bryles Research surveyed shoppers across the nation for Aisle411 in December of 2008, all who currently own and use a mobile phone. [ Back To TMCnet.com's Homepage ]