|[August 11, 2009]
Blausen Medical Launches Human Atlas 2.0 iPhone App with Increased Content and Enhanced Functionality
HOUSTON --(Business Wire)--
Houston-based Blausen Inc., developer and owner of the world's largest library of 3D medical animations, has introduced its Blausen Human Atlas 2.0 iPhone (News - Alert) app with increased medical content and enhanced functionality. Developed in partnership with CodeMorphic, a leading iPhone application developer, the new app continues the earlier use of 3D videos to provide point-of-care education for 150 common medical conditions and treatments. They are divided into 15 medical topics: Cancer, Circulatory, Digestive, Ear, Endocrine, Eye, Immunology, Muscular, Nervous, Pediatric, Reproductive, Respiratory, Skeletal, Skin and Urinary. Each topic can also be purchased as a smaller atlas app.
New in this latest 2.0 version are:
360 degree rotatable 3D Human Figures showing nine full body systems, e.g. circulatory, muscular, nervous, etc.
Searchable 1,500+ term medical glossary, cross referenced to related animations, images and definitions
1,200 detailed still images from the 3D animations
Ability to purchase optional expanded content atlas upgrades with additional animations for each of the 15 topics, from Cancer to Urinary.
To view a video introduction of the app, please visit YouTube.
The new Human Atlas 2.0 app retails for $19.99 from the Apple (News - Alert) iTunes App Store. The included 15 categories have approximately 10 video animations each. Expanded content upgrades must be purchased through the 2.0 app and are $3.99 - 4.99 per atlas topic.
"Thanks to the feedback and suggestions of our 1.0 users, the resulting 2.0 version of the Human Atlas app, with its increased content with the medical glossary and the still images, plus its enhanced ability to manipulate and rotate individual body systems, is certainly without equal in the medical information space," said Bruce Blausen, founder and CEO of Blausen Inc. "This is a dramatic development in patient and consumer education, and ideal for use by doctors, nurses or consumer caregivers."
Continued Blausen, "For example, say you want to know more about Diabetes. With the new 2.0 Human Atlas, you can view the overall Human Body circulatory system; watch the ‘Diabetes' 3D animation of the condition; and then go to the glossary and search related terms to access related animations and detailed images. It's an ideal way of understanding the core concepts of the disease."
CodeMorphic CEO Bill Heyman said, "We're glad we were able to leverage the advanced technology of the iPhone to get this great medical animation library into the hands of more healthcare professionals and consumers. We believe the app is one of the finest available in the medical category. And, we look forward to developing more apps for Blausen and other great brands."
Blausen and CodeMorphic will follow this latest Blausen Human Atlas iPhone app with additional Blausen iPhone applications, targeted to various geographic and medical specialty areas. The information is delivered in a readily understandable way and will be available in 12 different languages. For more information, visit the Apple Store or www.blausen.com/iphone.
About Blausen Group
Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal. Blausen Medical, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world's largest library of medical and scientific illustrations and animations. Blausen Media is an advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. Blausen Legal specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at www.Blausen.com.
CodeMorphic, based in Minneapolis, MN, develops high-end, cutting-edge iPhone applications for leading brands and organizations in the medical, real estate, food, and communications industries, including the highly ranked Public Radio Tuner. For more information about CodeMorphic, please visit www.codemorphic.com.
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