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Sigma Systems, BlackArrow and ARRIS Unveil Joint Dynamic Advertising Solution that Enables Cable Operators to Cross-promote Services to SubscribersKEYSTONE, Colo., Aug. 10 /PRNewswire/ -- CABLELABS SUMMER CONFERENCE -- Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, BlackArrow, a leading worldwide provider of advanced advertising solutions for new television platforms, and ARRIS, a global communications technology company for voice, data and video, together unveiled for the MSO community at CableLabs Summer Conference a joint advertising solution that allows cable TV operators to cross-promote their services to subscribers in dynamic VOD environments. Combined with the cross-promotion capabilities, Sigma Systems, BlackArrow, and ARRIS also demonstrated advanced advertising that incorporates segmentation data from Nielsen for enhanced addressability. The joint solution combines BlackArrow's Advanced Advertising System for dynamic VOD, ARRIS's ConvergeMedia Ad Decision Manager (ADM 1.0) with Sigma Systems' Subscriber Information Service (SIS) for audience qualification to enable cable operators to launch in-house campaigns to cross-promote their services to their existing subscribers. For instance, the Sigma SIS would allow an MSO with a triple-play offering to identify all subscribers of its broadband and TV services, then use the BlackArrow platform to target and deliver the most effective house ad to promote its digital phone service to this segmented, qualified audience. The ARRIS VOD system would manage the physical delivery and reporting of the addressable house ad to the subscriber on the operator's HFC network. This provides a complete end-to-end closed loop system for the delivery of addressable, cross-promotion services campaigns. "Being able to target your own subscribers with relevant offerings is a great way for cable operators to increase ARPU and reduce customer churn," said Rick Mallon, vice president of Product Management for Sigma Systems. "Now MSOs can effectively cross-promote their services, ensuring that triple-play bundles and premium channel packages are only offered to subscribers most likely to upgrade." Additionally, the combined services allow cable TV operators using the BlackArrow platform to query the Sigma SIS to access Nielsen segmentation data, enabling an additional level of addressability and precision for advertisers seeking to reach qualified audiences. "Subscriber addressability is a key component for MSOs and advertisers to more effectively reach video-on-demand audiences with their messaging," said Chris Hock, senior vice president of product management at BlackArrow. "Moreover, newly integrated access to Nielsen segmentation data provides yet another degree of addressability that will further help establish new advertising opportunities within VOD environments." About Sigma Systems Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful solutions enable the world's Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services--over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and triple-play and quad-play services. NGOs around the globe -- including TELUS, Cox, and Rogers -- trust Sigma for service transformation and innovative solutions with market-leading expertise for the delivery of today's -- and tomorrow's -- new services. For more information about Sigma, visit http://www.sigma-systems.com/. About BlackArrow, Inc. BlackArrow is a leading provider of advanced advertising technology for new television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling media companies and distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems , Comcast Interactive Capital, Intel Capital , Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Mateo, Calif. http://www.blackarrow.tv/. About ARRIS ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver reliable telephony demand driven video, next-generation advertising and high-speed data services. ARRIS complete solutions enhance the reliability and value of converged services from the network to the subscriber. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Atlanta, GA, Chicago, IL and Cork, Ireland and support and sales offices throughout the world. Information about ARRIS products and services can be found at http://www.arrisi.com/. CableLabs is a trademark of Cable Television Laboratories, Inc. An equipment demonstration at a CableLabs' event does not constitute CableLabs' endorsement of that equipment or technology. Sigma Systems CONTACT: Francis Hopkins, Sigma Systems, +1-240-752-7056,[email protected]; Therese Bruno, BlackArrow, +1-718-305-4112,[email protected]; or Alex Swan, ARRIS Media Relations, +1-678-473-8327,[email protected] Web Site: http://www.sigma-systems.com/ |