[July 27, 2009] Research and Markets: Google's Telecom Strategy - The Impact of Google as a Disruptive Force in the Wireless and Broadband Space Tweet Dublin, Jul 27, 2009 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/7782e2/googles_telecom_s) has announced the addition of the "Google's Telecom Strategy - The Impact of Google as a Disruptive Force in the Wireless and Broadband Space" report to their offering. This report brings into fore the strategic rationale behind Google's activities in the broadband space and analyzes them as part of a multi-pronged strategy. Industries to feel the brunt of Google's strategy include incumbent carriers*"both wireline and wireless, wholesale, wireless backhaul, and media content companies. This report tackles different aspects surrounding the Net Neutrality legislative debates, and explains how Google's purchase of optical dark fibre is closely associated with these legislative efforts. Google's activities span several sectors including telecommunications, media, and infotainment. This report answers the following key questions: - What is the nature of Google's multi-pronged strategy? - How is Google pursuing this strategy? - How will the wireless telecom sector be affected by Google? - What are the long-term implications for the telecoms sector? - What other industries will be affected by Google's broadband strategy? - Is Google an infrastructure powerhouse? - What is the strategic rationale behind Google's purchase of optical dark fiber Who Should Read This Report? - Any carrier (fixed, mobile, broadband) that wants to understand positive and negative impacts of Google on their business model. Wireless carriers in particular have a lot at stake as Google is on its way to becoming a global MVNO - Equipment and software vendors can see new, emerging positioning strategies for their products and services. The report gives them insight into how Google could change the way communications products and services are offered - Investors: strategy and financial analysts can gain insight into Google's long-term strategic plans that will shape the investment decisions of both carriers and vendors. Key Topics Covered: Executive Summary 1. Hypothesis 2. A Multi-Strategy Landscape 3. Google Enterprise 4. Is Google an Infrastructure Powerhouse? 5. Google's Strategic Trajectory in the Telecoms Sector 6. Google's Long-term Plans 7. Long-Term Implications for the Telecoms Sector 8. Google's Growing Product Portfolio Companies Mentioned: - ABC - Amazon - Ask.com - Barnes and Noble - Beeline - BenQ - CBS - Celcom - China Mobile - Chungwa - Earthlink - E-Bay - KDDI - Leap Wireless - Microsoft - Motorola - NBC - Nokia - NTT DoCoMo - Opera - Optus - Research in Motion - SK Telecom - Sony Ericsson - Telefonica - T-Mobile - Verizon - Vodafone - Yahoo - YouTube For more information visit http://www.researchandmarkets.com/research/7782e2/googles_telecom_s CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]