[July 06, 2009] 'Yell chooses Exalead CloudView to enrich search results' Tweet Jul 06, 2009 (DMEUROPE via COMTEX) -- UK online business directory Yell, has chosen the CloudView platform from French search engine provider Exalead to enrich its search results. Thanks to Exalead CloudView, when, for example, someone searches for a plumber on Yell.com, they are offered not only a list of plumbers, but also information extracted from the web, such as the web pages of professional sites, practical information, partner pages, images, etc. This more complete service allows Yell to build user loyalty and to lengthen the amount of time visitors stay connected to its site. Exalead's personalised web service is based on an index of over 100 million pertinent indexed pages as well as the company's image search. The so-called "mash-up" service, combining content from Yell's proprietary data base, web search content and functionalities, information from Wikipedia, and pictures, is hosted by Exalead. Yell.com attracts over 10 million unique visitors per month, and saw its traffic grow by over 40 percent in 2008. It's database includes 2.3 million businesses, professionals and stores. Founded in Paris in 2000, Exalead saw its revenues rise by over 80 percent in 2008. The company has over 190 customers worldwide and offices in Italy, Spain, Germany, the Netherlands, the UK and the US. Distributed for DMeurope.com via M2 Communications (www.m2.com) [ Back To TMCnet.com's Homepage ]