[July 02, 2009] Alcatel Lucent: Distribution Central expands communications offering for Australian businesses with data and security expertise from Alcatel-Lucent Tweet Sydney,, Jul 02, 2009 (M2 PRESSWIRE via COMTEX) -- Distribution Central, one of Australia's leading ICT distributors, has signed on to deliver the Alcatel-Lucent (Euronext Paris and NYSE:ALU) data and security portfolio to the Australian reseller channel. This distribution agreement expands Distribution Central's offer and leverages Alcatel-Lucent's global communications expertise in an effort to transform businesses into dynamic enterprises. 'The distribution agreement is very strategic for both companies as this data and security focus builds on Alcatel-Lucent's presence in local enterprise telephony business and leverages our global expertise and innovation. Combining Distribution Central's local know-how with Alcatel-Lucent capabilities create a distinctive offering in the Australian marketplace,' said Mark Buckley, general manager of Alcatel-Lucent's Enterprise activities. 'The agreement with Distribution Central will increase focus on delivering our pioneering and eco-sustainable data and security portfolio to Australian businesses.' According to Distribution Central's sales & marketing director, Nick Verykios, 'As our customers become more connected, mobility-enabled, and network-centric, providing strong data and security products is a must. The Alcatel-Lucent data and security portfolio is the right complement to our leading IP network infrastructure and integration capabilities. Under the Distribution Central umbrella, NetWorld Systems and Unity Systems will together provide full end-to-end integration services to resellers so they can grow their Alcatel-Lucent business.' NetWorld Systems will take Alcatel-Lucent's data and security products to market with a full suite of reseller support services, whilst Unity Systems does the same with Alcatel-Lucent's complementary voice technology. 'Our reseller support services include pre-sales technical support, post-sales field support, configuration, renewal and asset management, training and education programs, and channel marketing programs,' stated Verykios. 'We will also provide deal protection for Alcatel-Lucent's channel program and act as an enforcement point for appropriate discounts based on reseller accreditation. This partnership with Alcatel-Lucent will extend our offering to our customers and ensure they are combining the best products available with our proven services capabilities.' Alcatel-Lucent's data and security products leverage the innovation and expertise of Bell Labs. They are a key element of Alcatel-Lucent's Dynamic Enterprise Framework - providing enterprises with reliable, intelligent and secure communications that enable business continuity and cost optimization by interconnecting a business' key resources of network, people, process and knowledge. About Distribution Central Distribution Central Pty Limited has been established in response to a clear market need for specialised, technical-service oriented distribution and channel support for contemporary IT products. Distribution Central is an industry first, in that it is dedicated to servicing the vendor whilst our independent, specialised business units manage the reseller channel. This unique approach enables Distribution Central and its vendor partners to capitalise on all IT distribution opportunities in the Australian and New Zealand market, without diluting the high level of specialisation required to service complex technology markets. We provide excellence in the specialised core functions of an outsourced operations centre for vendors, whilst simultaneously providing significant competitive value and competitive edge to both the vendor and our channel-facing business units. We recognise that the IT market needs partners focused on supply and marketing support, so through its business units, Distribution Central taps into a common core of financial, logistics and staging services. Against a plethora of commoditised products with little room to add value, our business model provides our reseller partners with the most profitable and technologically advanced security, advanced networking and other IT solutions for their customers. All vendors represented by Distribution Central are able to benefit from the added value which our well supported and highly trained channel will provide. About NetWorld Systems and Unity Systems NetWorld Systems is specialist distributor of network infrastructure products focused on deploying wireless and wired network infrastructure technologies at the forefront of the IT adoption cycle. Unity Systems has been established to supply resellers with unified communications products, support services and regular income streams so they can provide leading-edge communications solutions to their customers while maintaining reliability, compliance, control and optimal performance for their clients. Headquartered in Sydney and with a large branch office in Melbourne and other offices in Brisbane, Perth and Auckland, NetWorld Systems and Unity Systems concentrate solely on the Australian and New Zealand marketplace. We rely on our extensive base of reseller partners to cover the geographically dispersed Australian marketplace, and strategic relationships with key support partners allows us to provide support coverage within two hours across Australia. NetWorld Systems and Unity Systems are business units of Distribution Central Pty Limited. To learn more visit www.networld.com.au and www.unitysystems.com.au About Alcatel-Lucent Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of service providers, enterprises and governments worldwide, providing solutions to deliver voice, data and video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in 2008 and is incorporated in France, with executive offices located in Paris. CONTACT: Press Office, Alcatel-Lucent e-mail: [email protected] WWW: http://www.alcatel-lucent.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]