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VeriSign Wins Silver Telly Award for Cart Whisperer Campaign
MOUNTAIN VIEW, CA, Jul 02, 2009 (MARKETWIRE via COMTEX) --
The inventive Cart Whisperer marketing campaign from VeriSign, Inc.
(NASDAQ: VRSN), the leading provider of Internet infrastructure
services for the networked world, and creative group McCann Erickson,
has won the 30th Annual Telly Awards' 2009 Silver Telly award for
best Internet/online business-to-business commercial campaign.
The Telly Awards competition is the premier award honoring
outstanding local, regional, and cable TV commercials and programs,
the finest video and film productions, and online film and video. The
Telly Awards annually showcases the best work of the most respected
advertising agencies, production companies, television stations,
cable operators, interactive agencies, and corporations in the world.
Winners are chosen annually from more than 13,000 entries from all 50
states and countries around the world.
Launched in February 2008, the Cart Whisperer is a campaign based on
the personal crusade of Liberty Fillmore, a.k.a. the Cart Whisperer,
and offers a light hearted look at a common online business pain
point: abandoned shopping carts. The Cart Whisperer includes a Web
site (www.nomoreabandonedcarts.com) which features videos, photos and
poems depicting Liberty's life as a rescuer of abandoned shopping
carts. The successful campaign garnered more than 5 million views on
YouTube, attracted nearly 123,000 visits to
www.nomoreabandonedcarts.com, and acquired more than 400 friends on
MySpace and Facebook combined.
"We are ecstatic and honored to be recognized by the Telly Awards for
the Cart Whisperer campaign," said Marianna Peyzner, SSL product
marketing manager at VeriSign. "The objective of the Cart Whisperer
campaign was to show online retailers how to prevent cart abandonment
by letting consumers know it is safe to shop with the Internet's most
visible Web site security indicator -- the green browser bar of
Extended Validation SSL Certificates."
In June 2008, the Cart Whisperer was inducted into the
MarketingSherpa Viral Marketing Hall of Fame. Most recently in 2009,
the campaign received an Internet Advertising Competition (IAC) Award
for Outstanding Achievement in Internet Advertising in the "Best
Computer: Software Web Sites" category. The campaign also helped
VeriSign win the 2008 Online Safety Leadership Award by the
Authentication and Online Trust Alliance (AOTA) for exceptional
commitment to improving online safety.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet
infrastructure services for the networked world. Billions of times
each day, VeriSign helps companies and consumers all over the world
engage in communications and commerce with confidence. Additional
news and information about the company is available at
www.verisign.com.
Statements in this announcement other than historical data and
information constitute forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. These statements involve risks and
uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, among
others, the uncertainty of future revenue and profitability and
potential fluctuations in quarterly operating results due to such
factors as the inability of VeriSign to successfully develop and
market new products and services and customer acceptance of any new
products or services, including VeriSign EV SSL services and
solutions; the possibility that VeriSign's announced new services
may not result in additional customers, profits or revenues; and
increased competition and pricing pressures. More information about
potential factors that could affect the company's business and
financial results is included in VeriSign's filings with the
Securities and Exchange Commission, including in the company's Annual
Report on Form 10-K for the year ended December 31, 2008 and
quarterly reports on Form 10-Q. VeriSign undertakes no obligation to
update any of the forward-looking statements after the date of this
press release.
Copyright2009 VeriSign, Inc. All rights reserved. VeriSign, the
VeriSign logo, the Checkmark Circle logo, and other trademarks,
service marks, and designs are registered or unregistered trademarks
of VeriSign, Inc., and its subsidiaries in the United States and in
foreign countries. All other trademarks are property of their
respective owners.
Contacts
Media Relations:
Christina Rohall
crohall@verisign.com
650-426-5219
Investor Relations:
Nancy Fazioli
ir@verisign.com
+1 650 426 5146
SOURCE: VeriSign, Inc.
mailto:crohall@verisign.com
mailto:ir@verisign.com
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