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CHINA'S MOBILE GAME MARKET TO HIT US$263 MLN IN 2009: REPORT
BEIJING, Jul 02, 2009 (AsiaPulse via COMTEX) --
China's mobile game market size
is expected to reach 1.8 billion yuan (US$263 million) this
year, up 38.5 per cent year on year, according to an industrial
report on China's mobile Internet industry released by
iResearch Consulting Group (iResearch).
With the acceleration of China's 3G commercialized
operation, mobile entertainment service will become a crucial
driving force boosting the increase of mobile Internet
businesses, and the mobile game, as one of the key parts of
mobile entertainment services, is developing rapidly.
Currently, improved environment of mobile Internet market
and advanced handset terminal functions have placed a solid
foundation for mobile game's development, and the service is
expected to be a business aspect with high growth in the mobile
Internet industry.
iResearch believes that China's mobile game market has
entered into a growing period, which is reflected in the
following aspects stated below:
-- 3G improves the operating environment of mobile game, the
user base expands in great pace, and the number of newcomers
soars;
-- Industrial participators become increasingly conscious
about the development trend of the mobile game market, and
uncertain factors that may impact the industry chain lessen
gradually;
-- Contents of mobile game verify, game quality increases,
and the mobile Internet game shows a booming trend.
In view of the huge development potential of the mobile game
market, leading firms of other industries, namely Nokia Group,
Apple Inc., Shanda Interactive Entertainment Ltd.
(SNDA.NASDAQ), TechFaith Wireless Inc. (CNTE.NASDAQ) and
Electronic Arts Inc., have long joined in the business and
actively arranged the opening strategic moves in the mobile
game market.
Besides, industrial participators, such as Kong.net
(KONG.NASDAQ), d.cn and Joyes.com, have reinforced their
leading status through enhancing the capacity of research and
development, integrating resources of high-quality and
expanding marketing channels.
Meanwhile, acquiring mobile game developing firms through
capital operation is the major method for industrial leaders to
enhance their competitive advantage and newcomers to enter the
market. The competitive structure of China's mobile game
industry is expected to change along with the participation of
more enterprises, and a fresh mobile game ecological chain will
be formed accordingly.
iResearch held that upstream and downstream resources of the
mobile game industry are still in the process of integrating,
and telecom operators are the major driving force for the
resource integration; innovation on mobile game charging method
and expansion of marketing channels are the focuses of the
industry; and broadband mobile Internet and industrial policies
would determine the development trend as well as the
competitive structure of China's mobile game market.
The consultant suggested that mobile game developers should
enhance cooperation with telecom operators, terminal
manufacturers, cellphone web portals and professional game
vertical websites to expand the resource of marketing channels,
and pay attention to the brand promotion of mobile games to
accelerate the development of the whole mobile game market.
(XIC) cg
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