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Random House Fulfilling E-book Sales With Chameleon Net Web Upgrade
(M2 PressWIRE Via Acquire Media NewsEdge) London digital agency, Chameleon Net has completed a project that enables The Random House Group to fulfil sales of e-books from its website, www.rbooks.co.uk.
The new functionality, launched in April, has been developed by Chameleon Net and integrated into the website and ecommerce system which Chameleon Net created for the publisher in 2007.
Electronic material is stored and delivered to online buyers by Adobe's Content Server 4 software which Chameleon Net helped Random House evaluate while still in beta mode, and then subsequently integrated into the existing e-commerce technology. The application provides seamless processing of online ebook sales, also enabling user downloads and rights management, all alongside physical book purchase and fulfilment.
The software also allows Random House to offer an ebook sales and fulfilment service to other publishers and pass on significant economies of scale through its distribution arm, Random House Distribution Division (comprising The Book Service, Grantham Book Services and Transworld).
"This evolves our direct-to-consumer offering at a key point in the development of the e-book market," says Paula Neary, Publishing Systems Director at Random House. "Following on from the creation of our e-commerce system, we want an e-book purchase from Random House to be as intuitive and easy for digital products as it is for physical books."
Dan Martin, Marketing Director at Chameleon Net, said, "Two years on from launching the Random House consumer sales website, we are delighted to have introduced this exciting new functionality. This is an excellent example of the value we place in long-term client relationships."
About Chameleon Net
Formed in 1998, Chameleon Net is one the UK's leading digital agencies in the publishing sectors. Services include web design, development, hosting and a full search engine and online marketing consultancy.The company also embraces emerging technology, including API integrations for social media sites, mobile applications and augmented reality.
Clients of Chameleon Net include The Random House Group, The Book Service and Hay House Publishers.
More information about Chameleon Net can be found at www.chameleonnet.co.uk
About The Random House Group
The Random House Group is one of the largest general book publishing companies in the UK. The Group is based in London and has subsidiary companies in Australia, New Zealand and India, with a joint venture in South Africa called Random House Struik.
The Group comprises six publishing companies: Cornerstone Publishing, CCV, RH Enterprises, Ebury Publishing, Random House Children's Books and Transworld Publishers, boasting more than 40 diverse and highly respected imprints. The Random House Group distribution business services its own imprints as well as 60 other UK publishers.
The Random House Group is an independently managed subsidiary of Random House Inc in the US, the trade book publishing division of Bertelsmann AG, one of the world's largest and most diversified integrated media companies.
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