[June 27, 2009] SpyderLynk Touts 'SnapTag' Mobile Activation Tweet Jun 26, 2009 (Close-Up Media via COMTEX) -- With Amazon subsidiary A9's recent acquisition of SnapTell, SpyderLynk stated that its SnapTag would be emerging in the growing mobile activation channel of marketing. Advertising Week rated "Snappable" ads the Top Media & Marketing Innovation of 2008. Mobile Activation, or "snappable" ads, offers advertisers the opportunity to add mobile activation and interactivity to traditional advertisements. SpyderLynk stated that its SnapTag solution has emerged as one of the marketing solutions for publishers and advertisers as they move toward integrating interactive branding with traditional media through mobile activation. "SnapTell was our direct competitor in the mobile activation space before Amazon acquired and re-positioned the technology as a product search and consumer shopping tool," said SpyderLynk founder and CEO Nicole Skogg. "The door is now wide open for the SnapTag mobile activation point to emerge as the standard for interactive branding." As a result of the acquisition, SnapTell's former Vice President of Sales, Adam Schneider, has joined SpyderLynk to help evolve and execute the company's go-to-market strategy and introduce his clients to the SnapTag solution. "SpyderLynk's SnapTag impresses me because of its brand-first approach," Schneider said. "To succeed, image recognition needs customized activators that are visually appealing, measurable and provide the material scale that matters to world-class brands. I'm looking forward to continuing my work with publishers, agencies and the brands they represent using SpyderLynk's mobile activation solutions to establish deeper relationships with consumers." "Schneider's knowledge of the industry, prior relationships with some of the world's largest publishers, ad agencies and brands, and ability to drive sales will help propel SpyderLynk forward as a provider of mobile activation and mobile direct marketing campaigns," said Skogg. The SnapTag is created with SpyderLynk's proprietary encoding and a brand logo. Each placement is trackable and able to trigger a broad spectrum of different engagements. "The trackability gives SnapTags a competitive advantage over image recognition. Additionally, the SnapTag is significantly more appealing than 2D bar codes that require the download of a bar code reader. Any consumer with a camera phone can activate a SnapTag," said Skogg. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]