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IMAGINATION TECHNOLOGIES: Imagination Technologies welcomes 'Digital Britain' plan for digital switchover by 2015London,, Jun 16, 2009 (M2 PRESSWIRE via COMTEX) -- Imagination Technologies - a leader in technology for digital broadcast silicon devices - today announced its full support for the Government's outline of a complete action plan for the digital migration of radio by 2015. Today's recommendations coincide with the continued momentum in the up-take of DAB audio equipment in the UKand around the world. In the UK, around a third of all households already have digital radios. A similar percentage own digital radios in Denmark. Meanwhile, recent announcements from France, Germany, Denmark and Eastern Europe, and the formal launch of DAB digital radio in Australia, mean that the global market for digital radios and digital radio technology is due to take off. Imagination is the leading provider of digital radio technology. Its processor and communication technologies are used in over 80% of DAB radios. Imagination's continued investment in DAB technology development has been a major contributor to the reduction in the price of digital radios. Hossein Yassaie, CEO of Imagination Technologies, says: "Digital Britain confirms a strong and clear future for digital radio in the UKand, critically, provides the industry with the concrete timetable necessary for planning technology and product roadmaps with confidence. Imagination technologies took the initiative by developing the world's first commercially affordable DAB chipset in 2002, and we are delighted to see that our vision for a digital radio future is coming to fruition." DAB's volume share is now at 25 per cent of all UKradio sales. Digital radio now accounts for over 20 per cent of all radio listening, with DAB leading the increase. About DAB Digital Radio Digital Radio means more stations, more choice and more content for listeners. DAB digital radios feature innovative design and features and are available in a huge variety of types ranging from personal to portable and micro-systems to clock radios. The radios are easy to use and to tune thanks to the alphabetical station listing. Some allow the user to pause, rewind and record live radio. About Imagination Technologies Imagination Technologies Group plc (LSE:IMG) - a global leader in multimedia and communication silicon technologies - creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications.These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by strong array of software tools and drivers as well as extensive developer and middleware ecosystems. Target markets includemobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics. Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. CONTACT: David Harold, Imagination Technologies Tel: +44 (0)1923 260 511 Fax: +44 (0)1923 270 188 e-mail: [email protected] WWW: http://www.imgtec.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. |