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Bluewolf and Clay Shirky Urge Media to Embrace Cloud Computing
May 28, 2009 (Close-Up Media via COMTEX) --
Keynote speaker Clay Shirky urged media executives to experiment and embrace new media at a Bluewolf-hosted event, as part of its Innovision briefing series on the "Future of the Media."
The future of media will become a series of experiments, some which will work, some which won't, said Shirky. Bluewolf is an agile consulting firm, with a specialty in serving the needs of media companies.
At the event, held at the Bryant Park Hotel in New York City on May 20th, media and technology executives joined Shirky for a panel discussion on solutions for media companies. Panelists included:
- Dale Fox, VP Commercial Services, Time Warner Cable
- Daniel Hart, formerly of MTV Networks
- Dottie Gallagher Cohen, VP Marketing, The Buffalo News
- Geoff Dodge, SVP Media & Communications, salesforce.com (formerly publisher at BusinessWeek)
- Mike Stoeckel, VP Digital Products, Invision
- Mike Daoust, Google Apps Specialist, Google
- Mike D'Onofrio, Vice President, Zuora
Geoff Dodge of salesforce.com said that technologies are now available to enable experimentation for media companies, making it easier than ever to integrate social media into their businesses. At the Buffalo News, VP of Marketing Dottie Gallagher Cohen said that they are doing just that by launching a new portal, Buffalo.com, and turning it into a local social media network.
According to Mike Stoeckel of Invision, media companies gave up the Internet to AOL, Yahoo and Google, but it isn't too late, and now is the time to catch up.
In the Q&A session, Shirky said that media companies keep talking about paid content, and as a result are really just restating the problem. He believes the next step in the publishing model is paid content through online subscriptions. He pointed to the success of the subscription model for magazines such as Cook's Illustrated and Consumer Reports. Cohen of the Buffalo News disagreed, saying that charging for online content just doesn't work.
"Bluewolf is working with the global media innovators to help them leverage Web 2.0 technologies to experiment, innovate and lessen 'system constraint,'" said Eric Berridge, co-founder, Bluewolf. "Media companies need to be more flexible so they can capitalize on the shifting landscape and not just focus on their successes but learn from their failures. We can't predict the future of media, but we can help them prepare for change."
The event was hosted by Bluewolf, and co-sponsored by Google, Zuora and Salesforce.com.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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