[May 26, 2009] TelaDoc Medical Services Names Kevin Williamson as Chief Marketing Officer Tweet May 25, 2009 (Close-Up Media via COMTEX) -- TelaDoc Medical Services, a provider of telehealth services, has named Kevin Williamson as chief marketing officer. An accomplished marketing expert and product specialist, the company noted, Williamson is former staff vice president of Clinical Innovation and Strategy-Health Management Corp. at WellPoint, Inc., the company noted in a release. "Kevin is a results-oriented, decisive leader with an impressive track record for designing and implementing effective strategies to strengthen brand identity and drive market penetration," says Arneek Multani, chairman of the Board of TelaDoc, noting that Williamson's appointment to this newly created position is effective immediately. "He brings to TelaDoc strategic expertise in client, partner, and consumer communication strategies, as well as high-level experience with lead generation, customer acquisition, and retention initiatives that will be valuable in expanding our market footprint. With the strong market uptake of TelaDoc services, the company will benefit from Williamson's understanding of account dynamics, spanning consumer, senior, middle market, and national accounts." The company said that as staff vice president of marketing at WellPoint, Williamson led a national marketing team to devise and execute enterprise marketing and account retention strategies for a 25,000-employer network with over 17 million members. He also engaged local sales teams to align market-specific tactics with organizational objectives for brand identity, and performed in-depth market analysis to identify business growth and improvement opportunities by way of member acquisition and retention programs. Since 1996, Williamson has also managed large accounts for Ernst & Young and Icon Medialab, establishing and cultivating relationships with clients and prospects. In 2001, he served as director of Web Product Strategy at Empire Blue Cross Blue Shield and was promoted to regional vice president of B2B and Senior Marketing. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]