TMCnet News
Limelight Networks acquires KiptronicMay 25, 2009 (Datamonitor Financial Deals Tracker via COMTEX) -- Limelight Networks, Inc., a provider of content delivery network services for digital media, has acquired Kiptronic, Inc., a provider of ad serving platform for publishers of digital video and audio content, in a stock and cash transaction. The transaction is valued at approximately $12 million. The vendors include Blueprint Ventures and Prism VentureWorks (Prism Venture Management, LLC). Both Limelight and Kiptronic are based in the US. Deal Value (US$ Million) 12 Deal Type Acquisition Sub-Category Majority Acquisition Deal Status Completed: 2009-05-21 Deal Participants Target (Company) Kiptronic, Inc. Acquirer (Company) Limelight Networks, Inc. Deal Rationale This acquisition would enable Limelight Networks to strengthen its mobile operations. Kiptronic's mobile-targeted and ad-insertion technologies would allow Limelight to provide media and entertainment companies with the ability to have their ads follow their content, whether it is being viewed on iPods, iTunes, Xboxes or other mobile devices. |
