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Vodafone New Zealand chooses ATG to launch their new eShopLONDON --(Business Wire)-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, today announced Vodafone New Zealand have deployed the ATG Commerce Suite to support their Vodafone Online initiative. The migration to the ATG solution enabled Vodafone New Zealand to launch a new eShop to support the sale of handsets, contracts and services to their retail and enterprise customers. A key focus of the Vodafone Online initiative is a consistent customer experience, supported by the advanced personalization, segmentation and profiling functionality delivered by the ATG Commerce Suite. "E-commerce is hugely important to us and a key component of our strategy to grow to be New Zealand's number one telco," says Vodafone New Zealand's GM of Internet & New Media, Kursten Shalfoon. Frank Lord, vice president at ATG explains, "Telecommunication companies are constantly offering new products and services to their customers, who, in turn, are using a variety of channels to connect. It is paramount for companies to have a unique view of the customer, while providing a unique brand experience. In the current economic climate, innovative businesses continue to see the value of investing in multi-channel e-commerce strategies. We are very pleased that Vodafone are now launching their eShop on ATG and we look forward to their continued success." About ATG A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximise the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalised, efficient and effective e-commerce sites. The company's platform-neutral e-commerce optimisation services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com. © 2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. |
