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AeroMexico Selects PACO Communications as Agency of Record for North AmericaCHICAGO, May 11, 2009 /PRNewswire via COMTEX/ -- AeroMexico, the global airline of Latin America, has selected Chicago-based multicultural communications firm PACO Communications as its agency of record for North America. PACO Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences. PACO Communications began working with AeroMexico in late summer of 2008 on a campaign targeting general market business travelers. This year AeroMexico officially retained PACO Communications as its agency of record. The partnership is part of AeroMexico's strategic focus on the North American market, including its recent expansion into a growing number of major Canadian cities. "Now more than ever, our customers appreciate our commitment to delivering a distinguished style of attentive, personalized in-flight service," said Frank Galan, Vice President of Sales for AeroMexico's U.S. Division. "Through our partnership with PACO, we hope to communicate the benefits of the unique, high-quality yet affordable experience AeroMexico is known for to a broader audience." Selected by readers of Business Traveler and Global Traveler magazines as the "Best Airline in Mexico" in 2008, AeroMexico is recognized for its excellent customer service. Despite wide-spread cutbacks in the airline industry, AeroMexico continues to offer one complimentary checked bag per passenger as well as complimentary beverages, cocktails, and meals on all flights. The airline has also distinguished itself with one of the world's best on-time flight records, the highest safety and quality standards ratings, outstanding reliability and baggage handling, and exceptional value based on its competitive fares and superior service. "The challenging economic climate has made consumers more frugal about every purchase --including travel-- but they are still taking business trips, vacations, and trips back home to visit friends and family, " said Kellyn Madera, Marketing Manager for AeroMexico's U.S. Division. "Our new campaign will focus on AeroMexico's ability to deliver to this more discerning passenger with top-of-the-line service and competitive fares, making AeroMexico the premier airline for travel to Mexico and Latin America." The campaign will target AeroMexico's three core customers: the leisure traveler, the business traveler, and the Hispanic traveler who takes regular trips to visit friends and relatives. "We are thrilled and honored to include AeroMexico within the list of successful brands that PACO Communications represents," said Ozzie Godinez, Vice President and Co-Founder of PACO Communications. "Our strategic approach will include the development of a campaign targeting AeroMexico's three unique customer segments that is grounded in comprehensive research and market insights and delivered through creative executions that feature whimsical plays on words in order to establish powerful touchpoints with consumers and strengthen AeroMexico's brand in North America." AeroMexico selected PACO Communications not only because of its specialization within the multicultural marketplace but also due to its transparent, partnership approach and ability to serve as an extension of the firm's marketing team. AeroMexico also wanted an agency that could offer a full suite of marketing and communications services under one roof, one of PACO Communication's many competitive advantages. ABOUT AEROMEXICO As the global airline of Latin America, AeroMexico and its subsidiary, AeroMexico Connect, currently operate more than 600 daily flights through the airline's new Terminal 2 at its Mexico City International Airport hub to 40 destinations in Mexico, 16 U.S. locations in 11 states as well as major cities that include Tokyo, Paris and Buenos Aires in 12 other countries worldwide. AeroMexico Vacations provides customized vacation travel packages. The airline also offers connecting service to other international destinations through its SkyTeam global airline alliance with 11 full member carriers and three associate carriers. ABOUT PACO COMMUNICATIONS, INC. PACO is an integrated multicultural communications agency located in Chicago. One of the fastest growing multicultural agencies, PACO doesn't fit the traditional agency description or mold. Often considered a boutique shop, their expertise is everything but that. With client partnerships like Tampico Beverages, Harris, Easter Seals, AeroMexico, Aetna Insurance and The National Pork Board (among others) - their experience crosses borders and categories. With a full multicultural and multilingual team, PACO creates ideas that motivate consumers and make brands relevant not just memorable. The independent agency is 100 percent minority owned and operated. CONTACT Katherine Key 773-489-1700 [email protected] SOURCE PACO Communications, Inc. http://www.pacocommunications.com |