|
The Sandler Rules Becomes a Triple Threat
OWINGS MILLS, Md., May 4, 2009 /PRNewswire via COMTEX/ --
If you think everyone is reading The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them, you might be right. This week yet another accolade came in, this time from BusinessWeek where the ultimate "how to" guidebook for inside and outside sales people hits #3 on the non-fiction bestseller list. Not bad when you consider the approximately 8,800 business books published within the year, and nearly 7 million books in print.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090504/LA09989)
"What I like most about The Sandler Rules is you can read one chapter in less than ten minutes, learn the lesson, then pick up the phone or go to your meeting and get the deal - or move the relationship in exactly the right direction," says publisher Nance Rosen. "I've heard from several professional sales trainers who purchased The Sandler Rules in large quantities for their sales training clients. When I ask them why the book is so successful, they typically reply it's the simplicity and clarity of the 49 rules. Some report telling their veteran and newbie trainees, 'If you were going to read only one sales book in your career, this is the one.'"
Power Through Reinforcement
The book is a superb introduction to Sandler Training's philosophy, because it reveals proprietary principles previously disclosed only to the company's private clients. Sandler Rules is also a sales bible for tens of thousands of Sandler Training clients and alumni, who endorse the company's motto: Finding Power Through Reinforcement(R). At SandlerBlog.com, you'll find ongoing support for putting the Sandler Rules to work for you.
One Chapter a Day
Many Sandler Training clients have scheduled reading one chapter each morning before starting work as a way to ingrain the right behaviors before they speak to their first prospects or customers. Visit SandlerRules.com to read a sample chapter. While you're there, view the book's table of contents to see some provocative chapter titles, including "Money Grows on Trees," "All Prospects Lie All the Time" and "Don't Spill Your Candy in the Lobby."
"At a rate of reading one chapter per day, the book takes you just past Independence Day this year, which may be a metaphor for what the book can do for sales people and their companies," says author and Sandler Training CEO David Mattson.
Where You Can Find The Sandler Rules
The Sandler Rules is available on Amazon.com, Barnes & Noble, Borders and at most fine booksellers. Ask your local Sandler Training representative about special book bonuses, including a complimentary seminar at one of 220 Sandler Training centers in North America, South America, Europe, Asia and Australia.
For more information about the book, visit SandlerRules.com. For more information about Sandler Training, visit www.Sandler.com. The Sandler Rules is published by Pegasus Media World.
SOURCE Sandler Systems, Inc.
http://www.sandler.com
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
