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New Compass Intelligence Research: Small & Mid-Sized Businesses (SMBs) are Still Positive About IT Spending - Top 'SMB-savvy' Vendors Include Dell, AT&T, IBM, Cisco and HP
SCOTTSDALE, Ariz., April 22, 2009 /PRNewswire via COMTEX/ --
According to the latest SMB Online Experience research from Compass Intelligence, leading ICT players, like Dell, AT&T and IBM are truly "SMB-savvy" online. Compass Intelligence's research also shows that Small Businesses are negatively affected, but not defeated by the current US recession. The key finding is that the majority of Small Business IT buyers have remained positive about their IT spending during the most troubling and uncertain months of this recession, with 42% of those surveyed in March of this year expecting to keep their ICT spending unchanged in 2009, while another 20% expect ICT spending to increase. This is slightly down from research completed in November of last year. As the economy stabilizes and the various stimulus packages do their job, Small & Mid-sized Business spirits and spending will start to rise later in 2009.
"Our research shows that roughly 60% of US SMBs have been negatively affected to some degree by this recession. But, most still expect to invest in technology this year. That's because the spirit of the American Entrepreneur is not easily broken - they are a powerful force of economic recovery and, in good years, a catalyst for growth," says Kneko Burney, Chief Strategist of Compass Intelligence. Mrs. Burney adds, "Understanding this uniquely indomitable spirit will help larger companies, like those in this research, tap into the massive and growing SMB market opportunity."
Compass Intelligence's Online Experience research for Q1 2009 focuses on the best practices for meaningful experiences with Small and Mid-sized Customers online. Key points include:
-- Free Video and Summary: http://is.gd/tHUP
-- Our latest SMB Online Experience report: http://is.gd/tHVn
-- Top ranked vendors: Dell, AT&T, IBM, Cisco and HP.
-- Verizon ups its SMB game: Verizon announced its "Small Business
Center" April 16th, 2009, which just missed the publication of our
latest rankings report. You can see how Verizon's SBC ranks up
with top vendors in our companion research report available at
http://is.gd/tI4j.
-- A Key Strategy in 2009 is to complement product information with related
learning experiences and how-to guides online.
-- SMB Watering Holes: Compass Intelligence also evaluated non-vendor
websites that are seen as "watering holes" for SMBs online.
These include Tippit.com, Allbusiness.com, NFIB.com and FraserNet.com.
About Compass Intelligence
Compass Intelligence, a consulting and market research firm, specializes in segment and vertical market intelligence for the high-tech and telecom industries. Our team offers clients a tailored research experience and excellent customer support. Compass Intelligence provides market intelligence subscriptions and market research reports, as well as insight videos, forecasts, competitive analysis, market data and expert insights on multiple markets. Find us on http://www.compassintelligence.com or http://blog.compassintelligence.com or follow us on Twitter (CompassIntel).
Company Contacts
Kneko Burney
President & Chief Strategist
kneko@compassintelligence.com
Holley Booze
Press Manager
+1 469.693.5110
hbooze@compassintelligence.com
SOURCE Compass Intelligence
http://www.compassintelligence.com
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