[April 08, 2009] RingPlus: Free Phone Calls And Now A Vacation Giveaway? Now That's How You Advertise During A Recession Tweet BEVERLY HILLS, Calif. --(Business Wire)-- RingPlus.net is already loved in neighborhoods around the US for its free international and domestic phone service. And now, Ring Plus has done it again. RingPlus is now conducting a giveaway for its free spirit telecom community by offering to give its funniest subscriber a free Hawaiian vacation for two. Last Friday, RingPlus lunched a giveaway for its subscribers allowing them to show their funny side. To participate, subscribers simply make up anything funny and entertaining, and then call in to Ring Plus to leave it as a voicemail. Later, the voicemails will be played as ring back tones ads, and the RingPlus community will cast their votes for the funniest one. The Hawaiian giveaway is also one of many tests Ring Plus runs on its advertising platform to investigate consumer behavior modification and response rates for different advertisements. While the majority of the results from our different advertisements are not disclosed to protect caller privacy and trade secrets, Ring Plus experiences an average response rate of over 4.1% for the advertisements in its system. However, the best results have been achieved by combining ring-back advertisements for branding activities with the direct response features of the system, yielding an overall response rate of 6.1%. Advertising during a recession means you must be more concerned about the quality of your advertising impressions. Consumer interaction is a must. For this, consumers must be in a good mood so they are receptive to your ad, and the reach and frequency of your ad must be controllable. Targeting at the granular level is a must as well. RingPlus has well over 20,000 targeting possibilities. RingBack Advertisement is one of the solutions advertisers are starting to turn to achieve these goals, and RingPlus is the name of the game. RingPlus started offering free calls in October of 2008 to over 50 countries, to any land line or cellular phone, in exchange for callers listening to advertisements instead of the normal telephone "ring" they hear while they wait for the person they called to answer. Yep, it looks they have still know how to have fun at RingPlus. Users are saving money, and listening to funny ring backs and advertisements. But a good mood is not the only advantage for RingPlus advertisers. Yes, good mood is responsible for positive preconditioning of the audience, but Ring Plus gives its advertising customers unprecedented branding opportunities by giving them targeting power unmatched by any advertising medium in history. Ring Plus allows brands to become important and meaningful in consumers' lives by enabling advertisers to tell precise consumers exactly what products or services they offer and how to get them. Targeting is possible by age, area code, date of birth, income, gender and hobbies as well as by precise time intervals and locations. It is the only advertising medium with granular frequency control allowing a consumer first to hear one advertisement and then the next day hear a follow up advertisement from the same brand. RingPlus advertisements are the secret to reducing consumer purchasing uncertainty in the quickest way possible. At no additional cost, Ring Plus also offers advertisers the added value of being able to send callers additional information via an e-mail if the caller elects to receive it by pushing "1" on their phone when prompted by the advertisement. This is the same feature RingPlus will use for the upcoming vote for its funniest member. How long has RingPlus been in the RBT business? Since 2001, PromoTel, the mother company of Ring Plus, has been in the RBT business, pioneering the development of the business. RingPlus holds a patent for this technology which was applied for in 2001 and granted in 2006. Currently, RingPlus is licensing its patent in the telecom industry, and it is working to enforce its patent in lawsuits against AT&T Mobility in the Eastern District of Texas, and against Preferred Voice in the Central District of California. References: www.ringplus.net Links to Ring Plus Media: Entrepreneur Magazine: http://www.usnews.com/articles/business/small-business-entrepreneurs/2008/08/07/phone-20.html NBC 56: http://www.ketknbc.com/home/ticker/7968732.html IP Law 360: http://www.law360.com/registrations/user_registration?article_id=47970 http://www.law360.com/registrations/user_registration?article_id=43012 http://www.law360.com/registrations/user_registration?article_id=42549 http://www.law360.com/registrations/user_registration?article_id=25229 http://www.law360.com/registrations/user_registration?article_id=10390 Orange County Register: http://www.allbusiness.com/electronics/telecommunications-equipment/5049187-1.html Cellular-News: http://www.cellular-news.com/story/17622.php Lets Go Mobile: http://www.businesswire.com/portal/site/home/index.jsp?epi-content=GENERIC&newsId=20070602005042&ndmHsc=v2*A1180868400000*B1180881515000*DgroupByDate*J1*N1000837&newsLang=en&beanID=202776713&viewID=news_view Media Life Magazine: http://www.medialifemagazine.com/cgi-bin/artman/exec/view.cgi?archive=170&num=2237 MocoNews: http://www.moconews.net/entry/ringback-patent-awarded http://voipguides.blogspot.com/2008/11/how-to-call-ringplus-free-voip.html http://voipguides.blogspot.com/2008/10/ring-plus-offers-free-international.html http://www.voip-news.com/feature/ringplus-free-ad-calling-102708/ http://www.gadgetell.com/tech/comment/ring-plus-scam-or-fantastic-free-calls/ [ Back To TMCnet.com's Homepage ]