[April 06, 2009] Royal Mail launches new Data SURE solution Tweet Apr 06, 2009 (Datamonitor via COMTEX) -- Royal Mail has launched a new data solution, Data SURE, to help businesses deliver more relevant and targeted marketing communications and increase sales. Royal Mail has said that the new Data SURE solution allows businesses to upgrade and enhance their business-to-business (B2B) customer databases in one complete process, enabling them to better focus resources on winning business from existing customers and identifying new, like-for-like prospects. According to the company, the Data SURE utilizes several data products including a number from within Royal Mail's existing data portfolio, such as the business changes file and postal address file, as well as information from other B2B data companies D&B and Experian. Tony Lamb, head of data development at Royal Mail, said: "Given that the fastest and most cost-effective route to win new business is from existing customers or prospects that look most like existing customers, our new Data SURE solution is designed to maximize the effectiveness of any business customer database." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]