[April 01, 2009] NewBay LifeCache Hits 4 Billion Milestone Tweet LAS VEGAS --(Business Wire)-- NewBay, the leader in digital lifestyle solutions for operators, today announced that its award winning LifeCache product suite is storing over four billion pieces of user-generated content (UGC) online for subscribers worldwide. Petabytes of data are now stored by LifeCache, with millions of photos and videos uploaded to its digital lifestyle services, across Web and handset channels, every day. LifeCache powers a range of services for mobile and converged operators that allow consumers to create, store, share and view user content including pictures, videos and messages. The announcement follows the recent LifeCache achievement of storing over 16 million messages in just one day for O2 BlueBook. Built on LifeCache Message Minder, O2 Bluebook is a service which enables subscribers' SMS and MMS messages to be automatically saved online via a network-initiated back up. The increase in the volume of media safeguarded on LifeCache can be attributed to better user-experience and technology advancements, which facilitate the creation, management and online storage of user content. For example: NewBay's one or zero click media upload client Network copy of SMS/MMS Subscriber usage of cloud services provided by operators "By combining the latest Web 2.0 developments with powerful user generated content capabilities, NewBay has developed a powerful formula for harnessing the strategic potential of user content for operators," said Dr Nagappan Arunachalam (Arun), Chief Marketing Officer at NewBay Software. "In providing compelling cloud-based services, operators are in a strong position to take advantage of the explosion in digital content, not only deriving benefits in terms of increased ARPU, but also by forging a valuable, lifelong connection with subscribers' digital lives." NewBay LifeCache is built on Astra, the telco-grade, internet style platform, which allows NewBay's solutions to scale up to 100 million users on a single system. NewBay has experienced exceptional success working with leading operators worldwide. The LifeCache product suite is currently powering operator services including T-Mobile MyAlbum, Telefonica-O2 Bluebook messaging and album service, U.S. Cellular Online Album and Orange Social networking services. To experience a demo of LifeCache or to meet with NewBay at CTIA WIRELESS 2009, in Las Vegas, email: [email protected]. About NewBay Software NewBay Software is the leader in digital lifestyle solutions for operators, enabling subscribers to create, store, share and view user content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay's products include photo and video albums/blogs, digital vault, social networking, handset and desktop clients, network address book and messaging services. NewBay LifeCache products are built on NewBay's Astra user content platform to uniquely provide telco-grade, scalable solutions. NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for operators including T-Mobile, Telefonica O2, Orange, Vodafone, U.S. Cellular, Alltel Wireless, Swisscom, and SETAR NV. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services. NewBay is based in Dublin, Ireland, Bellevue, USA, London, UK and Dusseldorf, Germany. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Ventures. For more information visit www.newbay.com. [ Back To TMCnet.com's Homepage ]