[March 23, 2009]

Mobile Commerce: Trinity Mirror implements Mobile Commerce's monetised search service across mobile sites

(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:23032009 The Trinity Mirror Group has implemented Mobile Commerce's Monetised Mobile Search service across all 13 of its newly launched mobile sites.

Trinity Mirror, as one of the UK's largest newspaper publishers with over 140 regional papers alongside The Daily and Sunday Mirror, have now positioned themselves at the forefront of UK mobile publishers with the aid of Mobile Commerce, the UK's leading provider of location-based services (LBS) monetised search and mobile content integration.

Mobile Commerce's monetised search solution was chosen not only because it's quick and easy to implement but also because it's a white label solution and gives the publisher control and flexibility over how they want to deliver the search experience to their users including integration with their own on portal search results. Mobile Commerce's solution delivers advertiser listings and natural search results which are all optimised for the mobile internet. There are no costs to the publisher for using the service and they earn revenue when an advertiser listing is clicked on.

The solution comes with a comprehensive suite of on-line reports that covers in depth usage metrics and analysis. This includes a powerful taxonomy report which groups popular search terms together into a hierarchy of categories as well as assimilating common misspellings based on intent. This enables the publisher to get an accurate insight into what their users are searching for. Usage reports also include origin and time of search, top search terms, advertiser position (i.e.

rankings by the amount an advertiser is prepared to pay each time a link to an advert is selected) and click types - the total number of searches and end user clicks broken down by sponsored results and mobile web results respectively.

The 13 Trinity Mirror mobile sites utilising Mobile Commerce's technology are: The Daily Mirror, The Evening Chronicle, The Journal, Teeside Evening Gazette, Daily Record, Liverpool Daily Post, The Liverpool Echo, Huddersfield Examiner, Welsh Daily Post, Walesonline, The Birmingham Post, Birmingham Mail and the Coventry Evening Telegraph. All the sites are managed by Blue Star Mobile.

Steve Page, CEO of Mobile Commerce, said: "To play a part in this roll-out by Trinity Mirror, Britain's biggest newspaper group, is very exciting for us. Monetising their push into multiplatform shows exactly what Mobile Commerce can do for publishers. We are extremely proud to be a part of this and it's further proof of the growing market for mobile and mobile search, as consumers increasingly demand their content on a mobile platform." About Mobile Commerce Founded in 1999, Mobile Commerce is the UK's most successful provider of search and location solutions for the mobile telecommunications industry.

Mobile Commerce has been operating managed services to Tier One Mobile Operators since February 2002 and is the UK's leading provider of Local Search services on mobile - current customers include Vodafone, O2, T-Mobile, Orange, Microsoft and Sony Ericsson.

A growing element of Mobile Commerce's core business model is the development of monetised search using paid listings. Mobile Commerce now offers a Monetised Mobile Search solution connecting mobile users with advertisers. This generates additional revenue for the network operators through off-portal traffic and gives advertisers distribution.

Mobile Commerce is now providing content and creative services to the UK mobile network operators and other major brands, over SMS, Mobile Internet, Java & iPhone, and is at the forefront of developing innovative packages that will be instrumental in driving additional revenue streams for network and brand partners.

In October 2008 Mobile Commerce was named in Deloitte's top 50 fastest growing UK tech companies - one of the UK's foremost technology award programmes, ranking the country's 50 fastest-growing technology companies based on percentage growth over five years.

CONTACT: Keith Wildman, PagetBaker PR e-mail: keith@pagetbaker.com Will Paget, PagetBaker PR e-mail: will@pagetbaker.com ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties.

Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

Copyright ? 2009 M2 Communications Ltd.

[ Back To TMCnet.com's Homepage ]

Discussions: