|
MultiMedia Intelligence: Multiplatform Services & DRM to Grow
Mar 18, 2009 (Close-Up Media via COMTEX) --
According to MultiMedia Intelligence, multiplatform and interoperable DRM will represent over 8 percent WW of pay TV subscribers participating in a multiplatform offer.
Yet, the firm noted, in many respects currently it still remains a goal rather than current practice. However, time and the natural progression of these services on multiplatforms will start to solidify into an ecosystem capable of supporting and justifying a multifaceted but cohesive offer. For the immediate future smaller scale multiplatform initiatives will remain fragmented with third parties providing the platform, DRM or both.
Unified multiplatform services/DRM is best seen as an evolutionary step - one with a growth rate contingent upon other services like mobile video and online video distribution systems. More features trickling down to less expensive devices, along with growth in BB penetration, will further foster an environment amenable to the capital expenditures necessary to launch a unified multiplatform solution.
DRM is a different story, according to Rick Sizemore, President & Founder of MultiMedia Intelligence.
Sizemore said, "While interoperable DRM seeks to rectify these issues, the potential savior could very well perpetuate the same problems we see today, unless companies are willing to start playing well together in the same sandbox.
"Case in point, we have several Interoperable platforms and within each respective standard exists the potential for numerous smaller disconnected ecosystems; how does this help? In effect we could very well recreate the same issues facing the market today. This has to stop, especially in a challenging economic environment like we are in."
The success of these initiatives is dependent upon the coordination and cooperation of each member within the value chain - e.g. Apple is a key missing component to all Interoperable plans thus far.
MultiMedia Intelligence's new research also found:
- By 2012 MultiMedia Intelligence estimates nearly 8 percent of worldwide pay-TV subscribers will be participating in a multiplatform offer
- IPTV offers the greatest growth potential for multiplatform services - fully digital with a readily available return channel
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
