TMCnet News
Sitel Appoints Donald Berryman as Chief Global Sales and Marketing OfficerNASHVILLE, Tenn. --(Business Wire)-- Sitel, a leading global business process outsourcing (BPO) provider, today announced the appointment of Donald Berryman to the position of Chief Global Sales and Marketing Officer. Berryman will lead efforts to grow revenue with new client acquisitions, expand programs with existing clients and retain Sitel's position as the world leader in outsourced services. Berryman will report directly to president and CEO Dave Garner. Mr. Berryman joins Sitel from EDS, an HP company, where he served as Sr. Industry Executive CRM Global Services. Berryman's client perspective comes from more than 5-years with EarthLink, one of the United States' leading internet service providers (ISP). As executive vice president of customer support, Berryman led the front-line team whose commitment to customer experience was crucial in helping EarthLink receive the highest ranking in ISP customer satisfaction (after outsourcing their entire operation), according to the J.D. Power and Associates Internet Service Provider Residential Customer Satisfaction Study. Additionally, Berryman was president of municipal networks, leading EarthLink's marketing efforts into the Municipal Wireless Broadband Market. "With more than 25 years of management experience, Don brings an astute eye for improving customer care and building businesses," said Garner. "Don is uniquely qualified in this role due to his experience as a Sitel client. Don's years as a sales, marketing and operations executive bring the perfect expertise to the Sitel executive team as we drive toward continuously serving our customers better." Prior to joining EarthLink, Berryman served as CEO and president of IdentityNow, Inc., a privately held holding company for American Identity, Inc., the largest promotional products company in the industry. He also served in senior sales and marketing and strategic planning roles at other BPO firms. "I welcome the opportunity to drive Sitel's business development initiatives as the company's worldwide growth accelerates," said Berryman. "I know Sitel very well from my years as a client, and am comfortable that with our global footprint, industry leading customer base and focus on world class quality the company is well positioned to take advantage of positive BPO industry forecasts." About Sitel Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 60,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155+ facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com. |
