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The FeedRoom Makes the Grade at Barnes & Noble College Booksellers(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY, March 17 / MARKET WIRE/ -- The FeedRoom, a pioneer in on-demand video communications, and market leader in live video and rich media asset management, today announced that Barnes & Noble College Booksellers has selected the company's award-winning ActiveMedia digital asset management (DAM) solution to streamline support for in-store and online marketing initiatives. A privately held sister company of Barnes & Noble, Inc., the nation's largest bookseller, Barnes & Noble College Booksellers will use ActiveMedia to manage a wide variety of sales and marketing assets online, including advertisements, brochures and other documents. Headquartered in Basking Ridge, New Jersey, Barnes & Noble College Booksellers operates campus bookstores for public and private four-year colleges and two-year schools, as well as many law and medical schools. Today, the firm operates more than 700 college bookstores nationwide for top academic institutions such as Harvard, Yale, the University of Pennsylvania, Indiana University and Georgia Tech. "After an extensive evaluation of available solutions, we selected ActiveMedia for its versatility and feature set," said Janine von Juergenson, Vice President of Marketing, Barnes & Noble College Booksellers. "Organizing our digital media assets in ActiveMedia will increase our ability to deliver critical marketing support to strategic marketing partners and on-campus representatives nationwide, while streamlining internal processes by bringing together contributors within our marketing communications supply chain in a single, online solution." Joining The FeedRoom's growing portfolio of enterprise solutions through the company's acquisition of ClearStory Systems in November 2008, ActiveMedia 7.5 is a leading on-demand solution for managing the digital media supply chain -- from asset creation and collaboration to lifecycle management and delivery. Unlike traditional digital asset management systems, ActiveMedia features comprehensive workflow automation to facilitate and streamline project management and creative workflow, review and approval processes, and automated system events, asset management functions and email notifications. "We are delighted to support the strategic business initiatives for this division of one of our most active and successful online video customers," said Mark Portu, President and CEO, The FeedRoom. "The rapid rise of online video, audio, digital documents and other Web-based communications in business marketing is leading renewed demand for rich media management solutions. Our approach to satisfying an enterprise's need to store, manage, publish and audit these assets in a scalable and secure fashion uniquely positions us to meet the needs of today's most progressive brand marketers." About The FeedRoom The FeedRoom is a pioneer in on-demand video communications, and a market leader in live video and rich media asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom's expertise to help engage audiences, build brands, monetize content and manage digital media assets more efficiently. For more information, visit www.FeedRoom.com. The FeedRoom, The FeedRoom logo and ActiveMedia are trademarks of The FeedRoom, Inc., and may be registered in certain jurisdictions. All other brand/product names are trademarks of their respective holders. Media Contact: Lisa Clark The FeedRoom, Inc. 646-613-7879Email Contact Copyright ? 2009 Marketwire |