[March 05, 2009] Cabletelevision Advertising Bureau Forms Resource for Hispanic Media Buys Tweet Mar 04, 2009 (Close-Up Media via COMTEX) -- For marketers looking to maximize efficiency in their Hispanic media buys, Hispanic Marketers' Guide To Cable is a resource of the planning season. Released by the Cabletelevision Advertising Bureau (CAB), the book provides a wealth of local and national demographic information as well as "cultural cues" that give deeper insight into who key viewing segments are and how they watch television. "In challenging economic times like these, it's crucial for marketers to increase their return on investment," said Cynthia Perkins-Roberts, VP of Diversity Marketing and Sales Development for the CAB. "The only way to accomplish that is to identify your target and extend your reach of that segment buy connecting with them in a relevant manner." Hispanics, especially young ones, are driving population growth in the U.S. In response to their growing population, the number of media outlets targeting them is expanding rapidly. With Hispanic cable networks programming to segments as specific and diverse as male sports fans and music-loving youth, cable offers advertisers the opportunity to reach these consumers in the most cost-efficient way possible. The guide contains insights from marketers and research companies in the field -- including Dr. Felipe Korzenny, Isabel Valdes, Terry Soto, Millward Brown, Nielsen Media Research, and Experian. It also provides an in-depth look at demographic profiles of key viewing segments, their attitudinal differences and viewing habits, and the prime sources of entertainment that connect with each of them. These groups range from Hispanic men, women, and youth to less-understood segments like acculturated Hispanics. Founded in 1980, the Cabletelevision Advertising Bureau is a television advertising advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights at the national, DMA and local levels. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]