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Mobile Music Revenues to Reach $14.6bn by 2013 Despite Fall in Ringtone Sales, Juniper Research Report Says
(Marketwire Via Acquire Media NewsEdge) HAMPSHIRE, UK, February 23 / MARKET WIRE/ --
A sharp fall in ringtone revenues will be
more than offset by growth in full-track downloads, streamed music services
and ringback tones, according to a new report from Juniper Research which
forecasts that global revenues from mobile music services will reach nearly
$14.6bn by 2013.
The Juniper report found that many of the key hurdles to mass adoption of
full-track services have been significantly reduced, notably handset form
factor, memory constraints, and (in some markets) a reduction of data
costs. It said that these factors, allied to the increasing willingness of
the major labels to participate in mobile ventures and the proliferation of
user-generated content in the mobile space, were likely to drive push
adoption and usage levels still higher.
Apple wins Juniper Gold Award
Much of the recent interest in full-track downloads across the industry has
been stimulated by the arrival of the iPhone and its successor, the iPhone
3G, which delivered Juniper's Future Mobile Gold Award for Mobile Music to
Apple.
"With the arrival of the iPhone 3G it was clear that Apple was heading for
this year's Gold Award," said report author and Future Mobile Awards panel
judge, Dr Windsor Holden. "The combination of a handset with a wonderful UI
and music player and an easily accessible, user-friendly music store is
irresistible."
Shazam lands Silver
The Silver Award was given to Shazam, for music technology recognition
application Shazam ID. Andrew Fisher, CEO at Shazam, said: "It's an honour
for Shazam to be acknowledged as a company that has made such a mark in the
mobile music industry and this award is testament to the dedication of our
team to offer customers the best mobile music discovery experience."
The Juniper Research report includes historical, current and forecast
market sizing through to 2013, including data on service usage, user
numbers, pricing, user spend and end-user revenues together with
scenario-based forecasts of the impact of the economic downturn on mobile
music adspend.
White papers and further details of the study Mobile Music: Videos,
Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013
(5th edition)' can be freely downloaded from
http://www.juniperresearch.com. Alternatively please contact John Levett
at john.levett@juniperresearch.com, telephone +44(0)1256 830002.
Juniper Research provides research and analytical services to the global
hi-tech communications sector, providing consultancy, analyst reports and
industry commentary.
Contact:
John Levettjohn.levett@juniperresearch.com
telephone +44(0)1256 830002
Copyright ? 2009 Marketwire
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