[February 10, 2009] Shore Communications Adds Two Marketing Experts Tweet WESTPORT, Conn., Feb 10, 2009 /PRNewswire via COMTEX/ -- Shore Communications Inc. (www.shore.com), a leading market research and executive consulting firm active in the publishing, content technology, social media and enterprise knowledge arenas, said today that it has added two new team members to its roster of talent available for client engagements. The two are Laurie Webster, a market assessment specialist and designer of sales and research systems, and John Buckman, a marketing and communications consultant. "We are delighted to have Laurie and John join our team," said John Blossom, Shore founder and CEO. "We offer clients a three-prong approach: understanding their markets, focusing their marketing strategy and implementing strategy recommendations. Both Laurie and John bring demonstrated expertise and greatly enhance the scope and depth of what we offer clients." Webster's expertise includes segmentation analysis, sales planning tools, applied and qualitative research, statistical analysis and modeling, survey research, database management and sales management systems. She has worked for Silver Platter, Thomson Publishing, Mosby Consumer Health, News Corp, the University at Albany and numerous other clients. Webster was educated at Hartwick College, where she graduated Cum Laude. She also earned a Master of Business Administration at the University at Albany. Buckman also has long-standing ties to the information and publishing industries. He has developed and managed marketing and communications programs for clients such as Dialog, Information Access Company, Infotrieve, Gale Group, Ibisworld and others. He has served on the board of the Software and Information Industry Association's Content Division. As a business writer, Buckman has been widely published, including in Barron's, Business Week, Forbes and FORTUNE. For many years, he wrote a column about technology issues for the U.K.'s Investor Relations Magazine. Before launching his consultancy in the late 1980s, Buckman was director of marketing for PR Newswire and a managing editor for the American Express Company. He also worked as a journalist in Washington, D.C., London and Johannesburg, South Africa. His undergraduate degree is from The George Washington University with graduate work at The London School of Economics and Political Science. For more information, read Linkedin profiles for Webster (www.linkedin.com/pub/0/140/192) and Buckman (www.linkedin.com/in/johnbuckman). Shore's president John Blossom is the author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley; January 2009) (www.contentnation.com). Media Contact: John Buckman [email protected] 412.381.2900 SOURCE Shore Communications Inc. http://www.contentnation.com [ Back To TMCnet.com's Homepage ]