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2008 StubHub Concert Ticket Annual Report
[December 12, 2008]

2008 StubHub Concert Ticket Annual Report


(Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA, December 12 / MARKET WIRE/ --

StubHub is pleased to release its third
annual concert ticket report on sales activity for music events during the
2008 calendar year. The information in the report reveals trends and
information from the year in concert ticket sales via the world's largest
concert ticket marketplace. Data includes the top grossing tours and those
with the highest average ticket prices in 2008, as well as interesting
year-over-year tour comparisons and other pricing trends.

"This year's report surfaced some interesting trends with respect to
secondary concert ticket purchasing habits," said Chuck La Vallee, Head of
Music Business Development for StubHub. "Despite the economic woes of the
last few months and a lukewarm concert schedule for the year, ticket
selling prices actually increased a bit from 2007. It speaks to the overall
demand for live touring acts and despite challenging economic times,
StubHub buyers are willing to invest in the experience they get for the
price of admission."

In addition to ticket sales, 2008 was a significant year for StubHub in the
music industry. Prominent new partnerships included a landmark relationship
with Madonna, as the legendary artist selected StubHub to be the Official
Fan to Fan Ticket Marketplace for her "Sticky & Sweet" tour -- the first
deal of its kind between a secondary ticketing company and artist. StubHub
also had a very visible presence at the Bonnaroo and Virgin Music
Festivals, which further extended the brand awareness of StubHub across the
music landscape.

StubHub continued its "Spotlight Artist" program in 2008, a valuable
marketing tool for artists to engage the millions of music fans who shop
for tickets daily on the site. Some of today's hottest music artists have
utilized this program including Jason Mraz, Colbie Caillat, Kellie Pickler
and Buckcherry, among others.

StubHub Key Concert Ticket Stats for 2008 (as of 12/5/2008):

-- Gross dollar sales of concert tickets on StubHub increased by 40% from
2007
-- Overall, fans bought and sold tickets for 11,220 concert events on
StubHub
-- The average price of concert tickets sold through StubHub was $159.
That price increased slightly ($3 per ticket) when compared to average
prices in 2007 ($156).
-- Madonna's "Sticky & Sweet" tour was the highest grossing tour of the
year based on dollar volume. It was the third best selling tour in the
history of StubHub, second only to Hannah Montana and the Police in 2007-
2008. The tour also topped the average ticket price category at $306 per
show.
-- The Jonas Brothers tour sold the most actual tickets for a concert
series in 2008.
-- For the third consecutive year, six of StubHub's Top 10 Selling Tours
of 2008 also toured 20 years ago or more (Madonna, Bruce Springsteen, Bon
Jovi, AC/DC, Jimmy Buffett, Billy Joel)


Link to 2007 Report:
http://www.stubhub.com/sites/corpsite/?gsec=news&gact=press&article_id=7
096


Top 10 Grossing Tours of 2008 (Based on total dollar volume of tickets
sold)
1. Madonna
2. Jonas Brothers
3. Bruce Springsteen
4. Bon Jovi
5. Coldplay
6. Kenny Chesney
7. AC/DC
8. Hannah Montana
9. Jimmy Buffett
10. Billy Joel

Highest Average Tour Ticket Prices (For tours that sold over 10,000 total
tickets)
1. Madonna- $306
2. Eagles - $234
3. Billy Joel - $224
4. Bon Jovi - $217
5. AC/DC - $210
6. Hannah Montana - $209
7. Celine Dion - $198
8. Neil Diamond - $193
9. Bruce Springsteen - $191
10. Michael Buble - $189

StubHub's Two Million Dollar Tours of 2008

The tours listed below were the highest grossing overall on StubHub in
2008. In 2008, 21 tours surpassed the $2,000,000 mark in total ticket sales
on StubHub: (ranked in order of highest gross). In all, 40 tours cleared
the $1,000,000 mark in 2008 as compared to 25 tours in 2007 and 17 tours in
2006.

Avg. Selling North Amer.
Tour Ticket Price Dates
1. Madonna $306 28
2. Jonas Brothers $153 91
3. Bruce Springsteen $191 39
4. Bon Jovi $217 45
5. Coldplay $179 37
6. Kenny Chesney $162 41
7. AC/DC $210 28
8. Hannah Montana $209 21
9. Jimmy Buffett $121 25
10. Billy Joel $224 22
11. Dave Matthews Band $140 50
12. Eagles $234 47
13. Tom Petty and the Heartbreakers $169 38
14. Neil Diamond $193 20
15. Radiohead $142 60
16. Kanye West $152 48
17. Michael Buble $189 75
18. Rascal Flatts $143 66
19. Celine Dion $198 44
20. Tina Turner $232 38
21. The Police with Elvis Costello $188 37

$100 Average Ticket Price Benchmarks Established Success

In the eight years of monitoring average ticket prices on its marketplace,
StubHub has recognized a consistent trend with respect to the resale value
of tickets for acts in the secondary market. Typically, the $100 average
price point (or greater) applies to acts with a substantially large
national following. The $100 mark serves as a true differentiator between
the established superstar acts and the rest of the industry. Artists
commanding over $150 per ticket on average are typically the veteran legacy
acts who have built up multiple generations of fans and generally do not
come from the contemporary music landscape. However, like last year, Miley
Cyrus (Hannah Montana) continued to be a notable exception with the second
half of her "Best of Both Worlds" tour that extended into 2008.

The Jonas Brothers, whose tour was the second highest grossing tour in

2008, also proved an exception just clearing the Super Star cut with an
average selling ticket price of $153. Like Hannah Montana, the Jonas
Brothers established a vast fan base through their hit TV series and other
interactive media channels. Most new artists who are still growing their
fan bases will see average ticket prices trade for under $100 in the open
market. Below is a list of StubHub's top 10 grossing concert acts for 2008
in three pricing levels (Rising Stars) under $100, (Shining Stars) between
$100 and $150, and (Super Stars) over $150:

SUPER STARS OVER $150
Avg. Selling
Tour Ticket Price
Madonna $306
Eagles $234
Billy Joel $224
Bon Jovi $217
AC DC $210
Hannah Montana $209
Bruce Springsteen $191
Coldplay $179
Kenny Chesney $162
Jonas Brothers $153


SHINING STARS OVER $100
Avg. Selling
Tour Ticket Price
John Mayer $147
James Taylor $145
Rascal Flatts $143
Radiohead $142
Journey $142
Dave Matthews Band $140
New Kids on the Block $138
Jimmy Buffett $121
Kid Rock $120
Foo Fighters $102

RISING STARS UNDER $100
Avg. Selling
Tour Ticket Price
Avril Lavigne $ 99
Black Crowes * $ 99
3 Doors Down * $ 97
Snoop Dogg * $ 84
Death Cab for Cutie $ 80
The Raconteurs $ 80
My Chemical Romance $ 79
Weezer * $ 77
Cheetah Girls $ 73
Panic at the Disco $ 66

*Some exceptions do exist within the "Rising Stars" section. These acts
have some well established fan bases and history though their average
ticket selling prices did not reflect a typical pricing trend in 2008.

Twice is Nice for Top Acts

The table below tracks top touring acts that were on the road in both 2008
and 2007 and compares actual tickets sold, total gross dollar sales as well
as the average price paid by StubHub buyers. In most every instance, tours
more than doubled their actual tickets sold and total gross dollars proving
the constant fan demand for these acts and adoption of StubHub as a
destination of choice for ticket buyers.

2008 vs. 2007 TOP TOURS - COMPARISONS

# Actual
Tickets Avg.
Sold Total Selling
Increase/ Gross Ticket # Tour
Genre Decrease Sales Price Stops
Kenny Chesney '08 +47% +48% $162 41
Kenny Chesney '07 $161 56
Dave Matthews Band '08 +36% +39% $140 50
Dave Matthews Band '07 $137 38
Jimmy Buffett '08 +45% +30% $121 25
Jimmy Buffett '07 $136 25
Bruce Springsteen '08 +26% +6% $191 39
Bruce Springsteen '07 $226 24

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and
sell tickets to tens of thousands of sports, concert, theater and other
live entertainment events. StubHub reinvented the ticket resale market in
2000 and continues to lead it through innovation. The company's unique
online marketplace, dedicated solely to tickets, provides all fans the
choice to buy or sell their tickets in a safe, convenient, and highly
reliable environment. All transactions are processed and delivered by
StubHub and backed by the company's FanProtect Guarantee(TM). Company
partners include the New York Yankees, Chicago Bears and the University of
Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL
and NCAA complemented with music artists like Madonna and companies such as
ESPN and American Express.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub,
visit www.stubhub.com

Press Contact
Vanessa Daniele
StubHub Corporate Communications
415-216-5103vdaniele@stubhub.com

Copyright ? 2008 Marketwire

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