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ImageSpan Services Offers Image Suppliers Quick Implementation of New Licensing Standards
[November 24, 2008]

ImageSpan Services Offers Image Suppliers Quick Implementation of New Licensing Standards


(Wireless News Via Acquire Media NewsEdge)
ImageSpan announced that its digital content licensing and royalty
settlement service offers image suppliers and other content providers a
path to implementation of licensing standards that have been adopted by
three publishers.

According to the company, representatives of McGraw-Hill, Houghton
Mifflin Harcourt and Pearson all announced at a recent event in New
York that they will adopt licensing standards created by the Picture
Licensing Universal System (PLUS) Coalition, an international
non-profit organization dedicated to simplifying and facilitating the
communication and management of image rights.

The publishers said that they will adopt the PLUS Picture Licensing
Glossary in their contracts and that they encourage image suppliers to
begin embedding PLUS license metadata in all images within one year.
The PLUS standards allow rights and attribution information to travel
within image files in a machine-readable format that provides instant
access and universal understanding. ImageSpan's licensing technology
and Web-based services already comply with standards created by PLUS
that simplify the process of granting, obtaining and managing the
permissions necessary to use digital images.

"We are very excited that these major publishers have all agreed to
support the PLUS standards," said Iain Scholnick, chief executive
officer, ImageSpan. "We view this as a huge validation of our support
and participation in the PLUS Coalition, and our market-leading
integration of the PLUS standards in ImageSpan products. For three
years, we have worked with the PLUS Coalition to ensure that our
licensing technology complies with PLUS standards, and simplifies and
streamlines licensing processes. A growing number of major customers
are adopting the PLUS standards, and we stand ready to meet the needs
of these customers and their image suppliers. Our experience and
expertise with the PLUS standards uniquely positions us as the
product-of-choice for image licensing."

ImaqeSpan allows image licensors and licensees to benefit from the PLUS
licensing standards through its LicenseStream Creator PRO service for
individual content creators and small agencies, and through its API for
media companies, advertising agencies and content production
businesses, the company said.


Said Jeff Sedlik, president and co-founder of the PLUS Coalition, "In
addition to supporting and participating in the PLUS initiative,
ImageSpan has integrated the PLUS standards in LicenseStream, allowing
image suppliers to provide their customers with embedded PLUS license
information, streamlining previously manual licensing processes,
dramatically lowering costs and accelerating time-to-market for digital
content."

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((Distributed on behalf of 10Meters via M2 Communications Ltd -
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((10Meters - http://www.10meters.com))

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