[November 21, 2008] 5th Finger Partners with Aura Interactive on Red Hot BlueZones in U.S. Tweet (Wireless News Via Acquire Media NewsEdge) 5th Finger, a company providing an advanced mobile technology platform, announced the company's partnership with Bluetooth proximity marketing company Aura Interactive to offer advertisers a specialized Bluetooth/Wi-Fi/SMS/MMS marketing platform to "create engaging, interactive and measurable promotions." According to the company, BlueZones allow consumers to download mobile content at specific events via SMS, Bluetooth or Wi-Fi. When a BlueZone network is set up at an event, entertainment venue, kiosk or retail site, visitors with a Bluetooth or Wi-Fi-enabled device will receive an invitation on their PDA to receive location-related downloads, including videos, interviews, ringtones, wallpapers, games and coupons/vouchers. "The combination of SMS, Bluetooth and Wi-Fi technologies provides brands the broadest means to reach consumers, while also tracking which download offers are most popular," said Luke Forman, co-founder and vice president, media and events, 5th Finger. "With these intelligent, permission-based, networked messaging platforms, brands learn more about consumers' tastes while consumers enjoy interactive, relevant event-themed content." Experiential marketing initiatives and out-of-home advertising have historically been hard to measure. However, BlueZone hotspots give the advertiser a clear indication of traffic levels and interaction numbers in various regions. The network can display how often people return to a specific location and which downloads consumers "opt out" of. While no personal information or mobile numbers are captured by the BlueZones, the details of each interaction are measured for tracking and reporting purposes, the company said. "This type of rich content experience and the sophisticated network capabilities of the BlueZones platform are new to US consumers," said Adam Dunne, CEO of Aura Interactive. "Consumers love the mobile downloads because they are free and they allow them to interact with the event or the location in a new and exciting way. They also love the special offers which can be redeemed at the event or with advertising partners elsewhere and the videos and interviews have a strong appeal to pass on to friends." ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]