[November 19, 2008]

BBC Worldwide Channels Launches Its First Spanish-language Channel in the U.S. on DISH Network(R)

NEW YORK, Nov 19, 2008 /PRNewswire-FirstCall via COMTEX/ --
BBC Worldwide Channels today
announced the launch of its first wholly-owned, Spanish-language channel in
the United States. CBeebies, the BBC-branded channel dedicated to
preschoolers, will be available through DISH Network (Nasdaq: DISH), the third
largest pay-TV provider in the U.S. and digital television leader.
DISH Network, which is currently available in 13.78 million homes in the
U.S., will make CBeebies accessible to all subscribers of its DishLATINO
package and newly-launched DishMEXICO package on Channel 848. The channel will
be a live feed of BBC Worldwide's Latin American version of the channel, which
launched in Mexico in August 2008.
Darren Childs, Managing Director -- BBC Worldwide Channels commented, "The
introduction of a Spanish version of CBeebies into the U.S. Hispanic market is
a momentous achievement for BBC Worldwide Channels in this hugely competitive
territory. As well as complementing BBC AMERICA, which recently celebrated its
tenth anniversary, it means that we're able to reach out to millions of
Americans for whom Spanish is their first language."
Jessica Rodriguez, VP Channels -- Latin America, BBC Worldwide Americas
said, "CBeebies has captured the hearts of millions of children across the
globe, and I'm thrilled that we're introducing it into this important market
through DISH Network. The channel provides a safe environment in which
children can 'learn through play,' and I'm sure it will be as popular with
preschoolers and their parents in the U.S. Hispanic market as it is in other
territories."
"DISH Network is always exploring ways to bring new and exciting
programming to this important Latino community in the U.S.," said Eric Sahl,
senior vice president of Programming for DISH Network. "We are very pleased to
add CBeebies to our DishLATINO and DishMEXICO packages, providing Latinos
families exclusive access to some of the best selection of preschool
children's programming."
CBeebies comes from the BBC, a trusted, world-renowned producer of top
children's programming, and is currently the UK's No. 1 children's preschool
channel. The channel's mix of live-action programming, animation and
storytelling provides a unique schedule to aid in the social, emotional and
personal development of preschoolers.
CBeebies has had a rapid launch schedule around the world. In addition to
the Hispanic feed for Mexico and the U.S., the channel has also launched in
Africa, Australia, Poland, India and across Asia in the last 12 months.
DISH Network customers have access to CBeebies for as little as $9.99 per
month for the first six months via its newly-launched DishMEXICO package,

which includes more than 50 popular channels plus local channels (price goes
up to $19.99 once promotional period has ended). For more information about
DishMEXICO and other Latino programming packages, visit
http://www.dishmexico.com or call 1-888-599-DISH (3474).
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned
subsidiary of the British Broadcasting Corporation (BBC). The company exists
to maximise the value of the BBC's assets for the benefit of the licence payer
and invest in public service programming in return for rights. The company has
seven core businesses: BBC Worldwide Channels, BBC Worldwide Content &
Production, BBC Worldwide Digital Media, BBC Worldwide Global Brands, BBC
Worldwide Sales & Distribution, BBC Magazines and BBC Home Entertainment.
About DISH Network Corporation
DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV
provider and the leader in digital television, provides approximately 13.78
million satellite TV customers as of Sept. 30, 2008 with industry-leading
customer satisfaction which has surpassed major cable TV providers for eight
consecutive years. DISH Network also provides customers with award-winning HD
and DVR technology including the ViP(R)722 HD DVR, which received the Editors'
Choice awards from both CNET and PC Magazine. In addition, subscribers enjoy
access to hundreds of video and audio channels, the most International
channels in the U.S., industry-leading Interactive TV applications, Latino
programming, and the best sports and movies in HD. DISH Network offers a
variety of package and price options including the lowest all-digital price in
America, the DishDVR Advantage Package, high-speed Internet service, and a
free upgrade to the best HD DVR in the industry. DISH Network is included in
the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit
http://www.dishnetwork.com or call 1-800-333-DISH (3474) for more information.
SOURCE BBC Worldwide Limited; DISH Network Corporation
http://www.dishnetwork.com

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