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Travel Channel Media Launches FlightDeck(TM) -- An Innovative Content-Sharing And Advertising Network
CHEVY CHASE, Md., Nov 17, 2008 /PRNewswire via COMTEX/ --
Travel Channel Media (TCM) today
announced the launch of FlightDeck(TM), an innovative content-sharing and
advertising network that provides small to mid-size online travel publishers
and suppliers with the ad sales expertise to create a reliable ad revenue
stream. This new online travel network also offers quality, branded content
and tools to enhance the customer value and the online experience for the
consumer. FlightDeck(TM) can be accessed at:
(http://www.travelchannel.com/flightdeck).
In addition, Travel Channel Media (TCM) announced a strategic partnership
with Home&Abroad (http://www.homeandabroad.com), to use its innovative
Fogglight technology as part of the FlightDeck(TM) offerings. Fogglight
OnDemand is an easy-to-use application designed for online publishers that
provides the tools needed to build a travel website, or a trip planner for
their site in a matter of minutes.
Travel Channel Media (TCM) will utilize the Adify vertical ad network
platform to provide the technology and back-office operational support for the
network. Adify is owned by Cox Enterprises, Inc., the parent company of Cox
Communications, Inc., which wholly owns Travel Channel Media (TCM). Upon
launching FlightDeck(TM) in early Q1 of 2009, the network will also leverage
Travel Channel Media's existing advertising sales agreement with Discovery
Communications. This arrangement creates new opportunities for TCM, working
with Discovery Communications' digital ad sales division, to build robust
partnerships with advertisers in the travel category, and expands total
inventory in the desirable travel vertical.
"The launch of FlightDeck(TM) provides Travel Channel yet another platform
to leverage our entertaining and informative content with new business
partners and audiences -- all while increasing our digital revenue and those
of our partners," said Travel Channel Media president and general manager,
Patrick Younge. "Home&Abroad is a recognized leader in the marketplace.
Their tools, functionality, and distribution, combined with our vast library
of content, offer unlimited potential for building new strategic partners
while maximizing opportunities with existing ones."
"We're honored to enter into a partnership with Travel Channel Media's
FlightDeck(TM)," says Mark Schroeder, CEO of Home&Abroad. "Home&Abroad's new
service, Fogglight onDemand (http://www.fogglight.com), will enable
FlightDeck(TM) to provide value-added tools to online publishers and
suppliers, including content, activities, and a trip planner, all of which
will increase ROI, user engagement, and brand loyalty. On the advertiser
side, Fogglight OnDemand will provide advertisers qualitative data views on
traveler preferences that will increase their ability to target their
advertisements. Travel Channel's brand, in tandem with Home&Abroad tools,
creates a win-win solution for all parties -- and is a first in the market
place."
FlightDeck(TM) aggregates quality travel content and supplier websites
into a contextually targeted network that offers content-sharing between sites
through link-backs, distribution and other means, and offers advertisers
access to a broad base of long tail users interacting with relevant content
that is supported and validated by the Travel Channel brand.
Home&Abroad's Fogglight OnDemand application benefits clients because it
can offer its website users a value-added tool as well as increased bookings,
and visitors benefit from utilizing Fogglight's feature-rich database of
destination information to create a personalized itinerary for the destination
of their choice. The trip planner offers quality content for over 120
destinations around the world, color and theme-customization options, and easy
uploading capabilities for photos and business logos, enabling any
travel-oriented business to create a trip planner that incorporates their
branding, their booking engine, and integrates seamlessly into the look and
feel of their website.
About Home&Abroad:
Home&Abroad is a travel technology company based in Boulder, Colorado.
Their flagship consumer site, http://www.homeandabroad.com, was rated one of
the top 25 travel-related websites by Travel & Leisure magazine in 2007 and
has been featured by CNN, CTV (Canada's largest private television network),
and many other media outlets. Clients include Hawaiian Airlines, Marriott,
Starwood, AirTran, Desires Hotels, Worldspan, Crestline Hotels, Gusto.com,
FamilyTravel.com, and others.
About Adify:
Adify Corporation is the premier vertical ad network management company
and an independent, wholly owned subsidiary of Cox TMI Inc., part of
Atlanta-based Cox Enterprises, one of the nation's leading media companies and
providers of automotive services.
About Travel Channel Media:
Travel Channel Media is an integrated travel media business, and is wholly
owned by Cox Communications, Inc., a leading multi-service broadband
communications and entertainment company. Travel Channel Media includes: the
Travel Channel television network, available in more than 91 million U.S.
cable homes; Travel Channel HD(TM), the network's high-definition simulcast;
travelchannel.com, the network's broadband travel hub; Travel Channel's
video-on-demand (VOD) and HD VOD offerings; its mobile content platform,
Travel Channel GO(TM); World Hum (worldhum.com), a leading online travel blog;
and FlightDeck(TM), an innovative content-sharing and advertising network for
online publishers and advertisers.
SOURCE Travel Channel Media
http://www.travelchannel.com
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