[November 12, 2008] Nortel: Nortel Contact Center Solution Enhances Astro's Customer Responsiveness Solution Enables Astro's Customer Service to Handle All Subscriber Contact Methods Simultaneously Tweet (M2 PressWIRE Via Acquire Media NewsEdge) RDATE:12112008 KUALA LUMPUR - Subscribers to Astro, the sole operator of direct-to-home satellite pay television service in Malaysia, are enjoying faster, more effective customer service through a Nortel* [NYSE/TSX: NT ] contact centre solution that enables contact with the company via email, fax as well as telephone. Astro's businesses are spread across Malaysia, Indonesia and Brunei. It has more than two million satellite TV customers and eight FM radio stations in Malaysia. Increasing competition and a broadening product portfolio have required Astro to provide a single point of contact for customer service. Nortel's contact centre solution provides Astro's customer support with unified messaging capabilities to break down the barriers across voice, email, including having applications to enable quicker response to enquiries. Designed from the bottom up for SIP which provides a standard method for interconnecting all types of multimedia devices, the multimedia-ready desktop is helping Astro meet the opportunities and challenges of Hyperconnectivity , the new era in which everything and everyone that can be connected, is connected. "When customer satisfaction is on the line, contact centre agents need immediate access to relevant information to respond to inquiries as quickly as possible," said James Demers, vice president, ASEAN and Pakistan, Nortel. "The Contact Center solution provides massive productivity gains by helping individuals quickly reach the people and information they need. Nortel's contact centre solution enables Astro to provide consistent, effective customer service. Future enhancements such as workforce management and predictive dialing will deliver further benefits for Astro customers while integrating with the Nortel solution." The IP contact centre solution Astro implemented is built on Nortel Contact Centre 6.0 , a suite of customer interaction solutions that deliver a complete customer experience. Components implemented at Astro include the Communication Server 1000 , Media Processing Server 500 , Ethernet Routing Switch 4500 and 2500 , VPN Router and Secure Router . Nortel contact centre solutions support an estimated four million agents handling 200 million calls per day worldwide. About Nortel Nortel is a recognized leader in delivering communications capabilities that make the promise of Business Made Simple a reality for our customers. Our next-generation technologies, for both service provider and enterprise networks, support multimedia and business-critical applications. Nortel's technologies are designed to help eliminate today's barriers to efficiency, speed and performance by simplifying networks and connecting people to the information they need, when they need it. Nortel does business in more than 150 countries around the world. About Astro TV The region's leading entertainment, information and education content provider, Astro TV aims to be No 1 in programming and in customer experience by offering a complete viewing experience for the family through its 110 channels. The repertoire of channels offers the best in movies, dramas, documentaries, live sports, educational content and news channels offering mainstream as well alternative perspectives on international events and global issues. Astro remains committed to producing strong, landmark local programmes and securing compelling and value enhancing international content. To this end, we have more than 27 Astro-branded channels to provide original and aggregated content of various genres in multiple languages. Astro TV is deeply committed to content localisation through subtitles, voiceovers, local talents and programs that will promote Malaysia on Astro TV's global platform. To continue delighting our customers, we offer Astro Box Office which provides the latest movies and special sports programmes as well as Astro On Demand which allows our customers to watch the latest TVB dramas the same time they premiere in Hong Kong. Astro TV is a subsidiary of Astro All Asia Network plc and operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production complex in Kuala Lumpur. Certain statements in this press release may contain words such as "could", "expects", "may", "anticipates", "believes", "intends", "estimates", "targets", "envisions", "seeks" and other similar language and are considered forward-looking statements or information under applicable securities legislation. These statements are based on Nortel's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which Nortel operates. These statements are subject to important assumptions, risks and uncertainties, which are difficult to predict and the actual outcome may be materially different from those contemplated in forward-looking statements. For additional information with respect to certain of these and other factors, see Nortel's Annual Report on Form10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC. Unless otherwise required by applicable securities laws, Nortel disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. *Nortel, the Nortel logo and the Globemark are trademarks of Nortel Networks. **This is a 3rd party link as described in our Web linking practices. CONTACT: Matthew Wray, Contact for Press and Analysts, Nortel Networks Tel: +852 2100 2238 e-mail: [email protected] WWW: http://www.nortel.com WWW: http://www.nortel.com/news Zareen Abdullah, Weber Shandwick Tel: +6033 7843 3114 e-mail: [email protected] Astro TV WWW: http://www.astro.com.my ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])). Copyright ? 2008 M2 Communications Ltd. 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