[November 11, 2008]

Experian, MetLife Honored for Innovative Use of Predictive Analytics at SPSS Directions User Conference

LAS VEGAS --(Business Wire)-- SPSS DIRECTIONS USER CONFERENCE - SPSS Inc. (Nasdaq: SPSS), a leading worldwide provider of Predictive Analytics software and solutions, today announced Experian(R) and MetLife as recipients of its fifth annual Insight Awards presented at the 2008 Directions User Conference in Las Vegas.

The Insight Awards honor SPSS customers, such as Experian and MetLife, on their use of a Predictive Analytics solution that has contributed to their organizations' successes by helping to align analytics, IT architecture and business process to create sustainable innovation.

MetLife Auto & Home(R) and MetLife Institutional were recognized for their use of SPSS Predictive Analytics data and text mining software to speed claims processing and help reduce fraud. And, Experian Marketing Services, a leading information provider that enables clients to profitably acquire, retain and grow their customer relationships, was honored for its successful campaign optimization in the organization's catalog marketing division and cooperative database program.

Jack Noonan, chairman, chief executive officer and president of SPSS, said, "We are proud to recognize our Insight Award winners who are transforming their organizations by deploying Predictive Analytics software to enhance business processes dynamically, in real time. Organizations are realizing they must be more competitive through Predictive Analytics to efficiently generate profitable revenue growth by acting on the one-to-one relationships created with customers."

Experian Improves Marketing Effectiveness

Experian uses SPSS Predictive Analytics to help its clients target customers and prospects more efficiently by gaining a deeper understanding of attitudes, preferences and behaviors.

By using SPSS Predictive Analytics, Experian is able to better manage its analytical assets, increase productivity and produce more accurate and robust predictive models.

Specifically, Experian has been able to manage and score 64 models and 110 million records in just 13 minutes -- leading to billions of scored records each day. This powerful analysis enables the organization to quickly deliver accurate results to its clients, saving time and money, and increasing productivity by almost 50 percent.

"SPSS Predictive Analytics software has enhanced our ability to efficiently streamline and automate our model management capabilities," said Regina Gray, vice president of strategic insight for Experian Marketing Services. "With SPSS, we have significantly reduced our turn times while continuing to provide quality models to our customers for precision targeting of their acquisition campaigns."

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company's Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises - able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.

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