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Learn about the IPTV Business Models: Profit and Loss in the Telco TV SpaceNEW YORK --(Business Wire)-- Reportlinker.com announces that a new market research report related to the Broadband industry is available in its catalogue. IPTV Business Models: Profit and loss in the telco TV space http://www.reportlinker.com/p096720/IPTV-Business-Models-Profit -and-loss-in-the-telco-TV-space.html (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) The report 'IPTV Business Models: Profit and loss in the telco TV space', discusses the business models and strategies adopted by IPTV services across Europe. IPTV services are rapidly becoming commonplace across much of Europe, however many are struggling to generate subscriber revenues at sustainable levels. This report looks at some of the strategies adopted by European IPTV operators and also examines how the presence of IPTV has impacted the existing broadband business. Key findings: -- The end of 2007 saw IPTV reach a total of over 8m households across Europe. Growth from the platform is one of the highest in pay-TV, with 2007 net additions reaching 3.2m homes. By 2012, well in excess of 22m homes will be taking IPTV in Europe. -- Many IPTV operators suffer from a restrictive consumer level bandwidth bottleneck. Roughly 80 per cent of European IPTV customers subscribe to a service that is not capable of delivering 720p HD video at standard frames per second to all subscribers. -- IPTV service offers fall into three rough tranches: TV bundled free with broadband, basic pay (or Amenity IPTV) and premium IPTV, with a monthly ARPU scale going from just over b3 to in excess of b40. -- Assessment of costs involved in IPTV set-up and operation suggest that offering free bundled IPTV solely for the sake of churn reduction cannot be justified from a financial perspective. IPTV must generate increased net additions to the broadband business segment or TV ARPUs must be boosted to compensate. -- Only in some markets has IPTV been correlated in increases in broadband subscriber growths in excess of those of rival DSL players. In these cases, IPTV is a catch-up solution, with telcos running to keep pace with cable competitors - much like the way in Lewis Carroll's 'Through the Looking Glass' Alice is told by the Red Queen that she must run to stay in the same place. -- Premium content is a double-edged sword for IPTV service providers. High-level content is important in attracting subscribers and differentiating from competition, however subscriber bases to the platforms are too low to allow short-mid term profitability from the move. In the report: -- In depth discussion of business models and the roles of premium content, on-demand services and PVRs in IPTV player strategies -- Overview of technological issues impacting IPTV business models -- Hypothetical case studies examining the potential and time scale for profitability in the IPTV space -- The impact of IPTV on existing telco businesses -- Country level IPTV market data profiles Tables and charts Executive Summary IP as a delivery method has significant technological ramifications Business models are varied, however some do not justify the cost of launching IPTV Introduction State-of-play: Western European IPTV's mixed bag Eastern Europe slow to take off IPTV in context: IPTV correlated with broadband at a regional level Incumbent pay-TV has a less obvious impact on uptake Technology in use in IPTV Delivery method: IPTV is unicast Advantages of IP Disadvantages of IP Access and compression: Access technologies in IPTV Technology choice has business implications IP technology falls short for HD Business models in IPTV The business case for IPTV Business models in European pay-TV Cable TV often a utility option Satellite occupies the premium TV market DTT operations aim for mass market success Adopted approaches - content, features and drivers: Subscription-free IPTV Tier 1 operators go for free Free IPTV: Running backwards? Broadband the key for free IPTV Amenity TV The evolution of amenity TV To deal with the devil - reselling Premium TV strategies in Europe Pay-IPTV in general struggles in Western Europe Eastern Europe lacks the strong incumbent competition Triple-play and IPTV The significance of VoD to IPTV: The spread of the hybrid model Profitability in the IP market - does IPTV make money? Key issues affecting profitability in the IPTV space Premium content impact Sports content a double-edged sword Options restricted for movies Premium content deals best left until service maturation Hypothetical service launch case studies Churn reduction alone not a viable model Costs outweigh revenues at low ARPUs More to IPTV strategy than ARPU: PVRs - selling point or liability? PVR strategies require higher ARPUs and additions IPTV fails to help growth of broadband access products Content is correlated with improved broadband growth rates Business model summary Country profiles Austria IPTV Profile Belgium IPTV Profile Denmark IPTV Profile Estonia IPTV Profile Finland IPTV Profile France IPTV Profile Germany IPTV Profile Greece IPTV Profile Hungary IPTV Profile Iceland IPTV Profile Ireland IPTV Profile Italy IPTV Profile Latvia IPTV Profile Lithuania IPTV Profile Netherlands IPTV Profile Norway IPTV Profile Poland IPTV Profile Portugal IPTV Profile Romania IPTV Profile Russia IPTV Profile Slovakia IPTV Profile Slovenia IPTV Profile Spain IPTV Profile Switzerland IPTV Profile Sweden IPTV Profile UK IPTV Profile Tables and Charts Tables and charts Executive Summary Introduction IPTV subscribers in Europe (2000-2012) IPTV market shares IPTV market shares European IPTV launches by year Broadband penetration by country (2007) Broadband vs IPTV penetration (1999-2012) IPTV vs pay-TV penetration (2007) Technology in use in IPTV IPTV distribution is unicast: one-to-one Satellite TV is multicast: one-to-many Cable has a one-to-one connection, but uses multicast feeds DSL technology consumer bandwidths Access Technology market shares end 2007 (by active IPTV subscribers) Codec shares end 2007 (by active subscribers) Access technology and codec use impact content availability on a network MPEG-2 vs MPEG-4 compression rates European IPTV revenues Business models in IPTV Pay-TV penetration by country TV platform penetrations across Europe Key IPTV operators with free TV packages 40 per cent of European IPTV households get their service free Deviation of broadband growth rates from average - Sweden The telco's dilemma IPTV ARPUs across Europe Proportion of revenues derived from on-demand for Amenity TV Premium third party soccer content on European IPTV European pay-TV ARPUs (2001-2012) Eastern European IPTV ARPUs higher than market average Eastern European IPTV subscribers (2004-2012) European IPTV transactional on-demand revenues (2000-2012) On-demand enabled homes by platform (2005-2012) VoD revenues as a proportion of total IPTV revenues European hybrid DTT-IPTV households (2004-2012) European households equipped with DTT-IP set-top boxes Major IPTV operators with DTT-IPTV hybrid services Belgacom vs Tele2 - TV subscriber bases (2005-2012) Breakdown of costs for the first six years of operation of a basic IPTV service Comparison of cost-cutting measures on triple-play IPTV (for equivalent customer bases) Basic triple-play service net profits over double-play service (ARPU comparison) Basic triple-play service net profits over double-play service (subscriber comparison) European PVR customers Proportion of IPTV customers taking PVRs (2001-2012) IPTV service using PVR: revenues, profits and net advantage over pure double play service HD-PVR IPTV service ARPU comparison - years taken to achieve net positive outcome HD-PVR IPTV service subscriber comparison - years taken to achieve net positive outcome Deviation of broadband growth rates from average - France Only revenues from broadband subscriptions stimulated by IPTV should be attributed to the IPTV business segment BT and Telecom Italia broadband growth rates in relation to market average growth rate IPTV service using PVR: revenues, profits and net advantage over pure double play service Country profiles Austria IPTV Profile Austria IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Belgium IPTV Profile Belgium IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Denmark IPTV Profile Denmark IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Estonia IPTV Profile Estonia IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Finland IPTV Profile Finland IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers France IPTV Profile France IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Germany IPTV Profile Germany IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Greece IPTV Profile Greece IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Hungary IPTV Profile Hungary IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Iceland IPTV Profile Iceland IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Ireland IPTV Profile Ireland IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Italy IPTV Profile Italy IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Latvia IPTV Profile Latvia IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Lithuania IPTV Profile Lithuania IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Netherlands IPTV Profile Netherlands IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Norway IPTV Profile Norway IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Poland IPTV Profile Poland IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Portugal IPTV Profile Portugal IPTV market profile Market shares of primary TV sets IPTV market revenues Pay vs free IPTV subscribers duplicate IPTV revenues Romania IPTV Profile Romania IPTV market profile Market shares of primary TV sets IPTV market revenues Pay vs free IPTV subscribers IPTV revenues Russia IPTV Profile Russia IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Slovakia IPTV Profile Slovakia IPTV market profile Market shares of primary TV sets IPTV market revenues Pay vs free IPTV subscribers IPTV revenues Slovenia IPTV Profile Slovenia IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Spain IPTV Profile Spain IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Switzerland IPTV Profile Switzerland IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers Sweden IPTV Profile Sweden IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers UK IPTV Profile UK IPTV market profile Market shares of primary TV sets IPTV market revenues IPTV revenues Pay vs free IPTV subscribers To order this report: IPTV Business Models: Profit and loss in the telco TV space http://www.reportlinker.com/p096720/IPTV-Business-Models-Profit -and-loss-in-the-telco-TV-space.html (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. 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